Senior Digital Media Planner

Sterling-Rice-Group-Inc; Boulder (CO); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Collaborative culture

Growth opportunities

Benefits package

Job summary

Sterling-Rice Group (SRG) in Boulder, CO is seeking a Senior Digital Media Planner to lead integrated digital media plans with a focus on retail/commerce media and performance marketing. The role collaborates with cross-functional teams and interacts directly with clients to drive measurable business outcomes.

The candidate brings 5+ years of digital media experience, strong analytical skills, and proficiency with RMNs, data platforms, and budgeting.

Qualifications

• 5+ years of digital media experience in an agency or fast-paced environment.
• Experience developing retail/commerce media strategies.
• Hands-on experience with major RMNs (Amazon Ads, Walmart Connect, Target Roundel, Kroger, Albertsons, Instacart).
• Strong understanding of retailer first-party data, closed-loop measurement, ROAS and KPIs.
• Experience across programmatic, paid social, paid search, video/CTV, and direct publisher partnerships.
• Ability to connect media investments to business outcomes and work with cross-functional teams.

Responsibilities

• Lead development of integrated digital media strategies across the consumer journey.
• Translate client objectives, audiences, budgets, and KPIs into media recommendations.
• Evaluate media partners and proposals; lead negotiations and maintain partner relationships.
• Collaborate with paid social, search, programmatic, and other channel specialists.
• Present strategic recommendations and campaign performance to clients and internal teams.
• Oversee measurement, reporting, and budget reconciliation.

Skills

Digital media planning

Retail/commerce media

Strategic thinking

Client management

Negotiations

Data analysis

Presentations

Budget management

Education

Bachelor's degree

Tools

Google Campaign Manager 360

Google Analytics

DoubleVerify

Adriel

Domo

Power BI

Excel

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Senior Digital Media Planner

Boulder, CO, US

5 days ago Requisition ID: 1329

Salary Range: $75,000.00 To $85,000.00 Annually

Job Description: Senior Digital Media Planner
Location: Office in Boulder, CO (Open to Remote Work from CA, CO, IL, ME, MN, MO, or TX)
Annual Salary:$75,000 - $85,000

Sterling-Rice Group (SRG) is not your typical ad agency. Our fun culture, love of "living well," enviable Boulder location, passion for great work, and commitment to giving back make SRG a great place to be every day. We are independent, privately held, and majority women-owned and led. SRG is an integrated brand ignition and marketing firm that fuses strategy, innovation, and creativity, with a particular passion for food & beverage.

Position Description:

We’re looking for a strategic, curious, and highly accountable Senior Digital Media Planner to join SRG’s Media team. This role leads the development, execution, optimization, and measurement of integrated digital media plans across B2C brands, with a particular emphasis on retail/commerce media and performance marketing.

The ideal candidate combines strong strategic thinking with hands‑on execution experience and understands how to connect media investment to measurable business and sales outcomes. They should be comfortable independently leading media planning, working directly with clients and partners, and collaborating across Media, Account, Creative, Analytics, Production, and Ad Operations teams.

Key Responsibilities:

• Lead development of integrated digital media strategies and plans across the consumer journey.
• Translate client businessobjectives, audiences, budgets, and KPIs into actionable media recommendations.
• Evaluate media partners, platforms, proposals, and investment opportunities; lead negotiations andmaintainstrong partner relationships.
• Partner with paid social, search, programmatic, traditional media, and other channel specialists to develop cohesive plans.
• Present strategic recommendations, campaign performance, and optimization opportunities to clients and internal teams.

Retail & Commerce Media:

• Lead retail/commerce media strategy across relevant retailer media networks and commerce platforms.
• Plan and/or execute campaigns across platforms such as Amazon Ads, Walmart Connect, Target Roundel, Kroger, Albertsons Media Collective, Instacart, and other RMNs.
• Applyretailerfirst-party audiences and data across onsite and offsite media, including sponsored search/product, display, video, and other commerce-media capabilities.
• Connect retail media investment to business outcomes using metrics such as sales, ROAS, new-to-brand/customer acquisition, and incrementality.
• Stay current on the evolving retail media landscape and educate clients and internal teams on emerging capabilities, measurement solutions, and best practices.

Campaign Management & Measurement:

• Oversee campaign implementation, trafficking, QA, pacing, optimization, and reporting.
• Monitor performance against KPIs and proactivelyidentifyoptimization opportunities.
• Develop reporting and dashboards that translate campaign data into clear insights and actionable recommendations.
• Partner with Analytics and other teams to strengthen measurement, attribution, and understanding of media impact on business outcomes.
• Ensureaccuratebudget management, forecasting, reconciliation, billing, and resolution of discrepancies.

Leadership & Agency Contribution:

• Serve as a trusted media resource for clients and internal teams andmaintainan in-depth understanding of client businesses.
• Identifyemerging platforms, technologies, consumer behaviors, and media opportunities; develop and share POVs and best practices.
• Bring forward process improvements that increase consistency, flexibility, and efficiency.
• Contribute tonew-businesspitches and broader agency initiatives.

Desired Skills + Requirements:

• 5+ years of digital media experience, ideally within an agency or similarly fast-paced environment.
• Meaningful experience developing and executing retail/commerce media strategies.
• Hands-on experience with one or more major RMNs, such as Amazon Ads, Walmart Connect, Target Roundel, Kroger, Albertsons, or Instacart.
• Strong understanding of retailer first-party data, closed-loop measurement, attribution, ROAS, incrementality, and sales-based KPIs.
• Experience across broader digital channels including programmatic, paid social, paid search, video/CTV, and direct publisher partnerships.
• Strong understanding of the relationship between brand-building and performance media and how channels work together across the funnel.
• Experience managing campaign budgets, pacing, optimization, reporting, and financial reconciliation.
• Strong analytical skills and ability to turn complex performance data into clear recommendations.
• Advanced Excel and PowerPoint skills; experience with campaign management, analytics, billing, and data-visualization platforms.
• Experience with tools such as Google Campaign Manager 360, Google Analytics,DoubleVerify, and similar platforms preferred.
• Experience with data visualization tools such as Adriel, Domo,PowerBIand similar platforms preferred.
• Excellent written, verbal, presentation, organization, and client-management skills, with strong attention to detail.
• Experience with CPG and food & beverage brandsstronglypreferred.
• Bachelor's degree or equivalent relevant professional experience.

What We Offer:

• A collaborative and inclusive work environment.
• Opportunities for professional growth and development.
• Exposure to a variety of exciting projects and clients.
• Competitive salary and benefits package.

At SRG, we believe our best work comes from diverse perspectives, experiences, and ideas. We are committed to creating an inclusive workplace where everyone feels welcomed, respected, and empowered to do our best work. We proudly encourage applicants of all backgrounds to apply.