Senior Digital Media Specialist - Level20

Progressive Insurance; Kentucky; Hybrid; USD 85,000 - 105,000; Full time

Job summary

Progressive Insurance in Cleveland, OH seeks a senior digital media specialist to lead performance-driven media campaigns for new products. You will oversee campaign execution across search, display, affiliate, and social, aligning efforts to acquisition goals with scalable impact.

Work closely with the Growth Marketing Manager, analytics, creative partners, and vendors to plan media, define testing roadmaps, and drive measurable results. Hybrid role with potential WFH days.

Qualifications

• Minimum of 8 years related marketing or digital media experience with a high school diploma or GED, or
• Bachelor's degree with at least 5 years of related experience.

Responsibilities

• Lead campaign execution across core digital channels (search, affiliate, display, social).
• Own day-to-day campaign management and real-time optimizations based on performance.
• Collaborate with Growth Marketing Manager, analytics, creative partners and vendors to guide media planning.

Skills

Campaign optimization

Data-driven decisions

Independent work

Testing plans

Acquisition metrics

Education

Bachelor's degree

High School diploma / GED

Tools

Google Ads

Job description

Progressive is dedicated to helping employees move forward and live fully in their careers. Your journey has already begun.

As a senior digital media specialist at Level20, you’ll support the development and execution of performance-driven media campaigns for new products being brought to market. In this role, you'll lead campaign execution across core digital channels including search, affiliate, display, and social, ensuring efforts are aligned to acquisition goals and optimized for scale. You'll work closely with the Growth Marketing Manager as well as analytics, creative partners, and vendors to guide media planning, define testing roadmaps, and drive measurable results. Acting as the channel expert, you'll own day-to-day campaign management and make real-time optimizations based on performance.

At Level20 (https://www.Level20.com and https://www.progressive.com/careers/our-teams/level20/), Progressive’s growth incubator, we fuel growth for the company through the exploration and development of new-to-market products. Our team has the backing of Progressive, which gives us access to a larger resource pool than a traditional start-up.

This is a hybrid role in downtown Cleveland OH (Office Location: 800 W Saint Clair Ave STE 200, Cleveland, Ohio 44113) with free parking. Work-from-home-days are possible for this position (Monday and Friday).

Minimum Qualifications

• High School diploma/GED equivalent or higher and a minimum of 8 years related marketing or digital media experience
• Bachelor's degree or higher and a minimum of 5 years related marketing or digital media experience

Preferred Skills

• Hands-on experience managing and buying campaigns in Google Ads
• Experience executing across affiliate networks and search and social platforms such as Bing, LinkedIn, TikTok, or other emerging paid social channels
• Proven ability to operate independently in a low-process environment; Capable of owning media execution and making timely, performance-based decisions
• Experience developing and executing structured testing plans to identify high-performing campaigns and inform future media investment
• Strong understanding of acquisition metrics including CPA, ROAS, and conversion rate; ability to use performance data to guide channel decisions, optimize spend, and define processes when needed; experience partnering with creative and analytics teams to build, optimize, and refine campaigns that drive measurable results

Compensation

• $85,000 - $105,000/year
• Gainshare annual cash incentive payment up to 30% of your eligible earnings based on company performance

Benefits

• 401(k) with dollar-for-dollar company match up to 6%
• Medical, dental & vision, including free preventative care
• Wellness & mental health programs
• Health care flexible spending accounts, health savings accounts, & life insurance
• Paid time off, including volunteer time off
• Paid & unpaid sick leave where applicable, as well as short & long-term disability
• Parental & family leave; military leave & pay
• Diverse, inclusive & welcoming culture with Employee Resource Groups
• Career development & tuition assistance

Energage recognizes Progressive as a 2026 Top Workplace for: Innovation, Purposes & Values, Work-Life Flexibility, Compensation & Benefits, and Leadership.

Equal Opportunity Employer

Applicants must be authorized to work for any employer in the U.S. without the need or potential need, of current or future sponsorship for employment. Progressive does not hire candidates with (e.g., F-1 CPT, OPT, or STEM OPT, H-1B, O-1, E-3, TN) statuses for this role.