Senior Digital Media Lead - Data-Driven Activation

Inspire Brands, Inc.; Atlanta (GA); On-site; USD 150,000 - 185,000; Full time

Job summary

Inspire Brands, Inc. seeks a Sr. Manager to lead all digital media activation for Sonic and Local pod brands.

You will work cross-functionally with Media Strategy & Planning, Consumer Analytics, Brand Marketing, and Inspire’s media agency of record to develop and execute in-house campaign components. You will manage seven direct reports, mentor junior staff, and ensure performance reporting and financial stewardship across the brand portfolio.

Qualifications

• 5+ years hands-on SEM, Paid Social or Programmatic and/or biddable media.
• 5+ years in media buying, client or agency side.
• Experience leading people and projects.
• Strong problem-solving and multi-tasking abilities.
• Proven ability to lead teams and deliver results.

Responsibilities

• Own and oversee all digital media activation for Sonic and Local pods.
• Collaborate with MS&P, Consumer Analytics, Brand Marketing, and agency partners.
• Lead a team of seven and mentor junior members for succession planning.
• Develop POVs and strategic recommendations to improve performance.
• Measure campaign performance with steady reporting and insights.
• Ensure billing and budget pacing accuracy and timeliness.
• Push test-and-learn agendas to drive business outcomes.

Skills

SEM

Paid Social

Programmatic

People Management

Project Management

Communication

Team Leadership

Integrity & Humility

Restaurant Passion

Self-starter

Prioritization

Job description

Inspire Brands, Inc. seeks a Sr. Manager to lead all digital media activation for Sonic and Local pod brands.

You will work cross-functionally with Media Strategy & Planning, Consumer Analytics, Brand Marketing, and Inspire’s media agency of record to develop and execute in-house campaign components. You will manage seven direct reports, mentor junior staff, and ensure performance reporting and financial stewardship across the brand portfolio.