Senior Digital Marketing Strategist - Remote & SEO-Driven Content

Associations International LLC; United States; Remote; USD 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

Flexible Remote Work

Award-winning culture

Competitive compensation

Zusammenfassung

Associations International is seeking a Senior Digital Marketing Specialist to join the International Coaching Federation (ICF) team. This role shapes a high-impact digital content strategy, creating engaging, SEO-optimized content to strengthen brand awareness and engagement.

You will contribute to content creation, lead generation, and customer retention across digital channels. The position emphasizes collaboration with cross-functional teams, email marketing planning, and managing complex

Qualifikationen

• Bachelor’s degree in English, creative writing, journalism, or a related field.
• 5+ years of copywriting experience with at least 2 years in digital copywriting.
• Proven ability to write both creative and technical copy for target audiences.
• Strong ability to maintain a consistent brand voice across multiple platforms.
• Knowledge of AP Style.

Aufgaben

• Write engaging, audience-specific copy for web, email, social media, advertising, and digital assets.
• Develop compelling, strategic marketing content across multiple digital channels that align with brand standards and digital best practices.
• Collaborate with cross-functional teams to create content that meets the needs of leads and stakeholders and supports digital marketing objectives.
• Ensure digital marketing content aligns with digital advertising, email marketing, and website copy strategies.
• Develop and execute email strategy and communications planning for organic marketing efforts.
• Plan, create, audit, and optimize complex email automations for lead generation, stakeholder retention, and additional nurture sequences.
• Oversee the technical administration of the email platform and supporting integrations, including database maintenance, contact list hygiene, and performance optimization.
• Manage sender reputation to optimize email deliverability and effectiveness, particularly with leads.
• Grow paid lead generation subscriber lists, optimizing engagement and long-term value.
• Analyze data and campaign performance to drive digital content and email strategy, improve engagement, and ensure long-term impact.
• Create SEO-driven website copy informed by user-experience best practices.
• Collaborate with freelance writers to meet content deadlines, while ensuring deliverables are consistent, on brand, and aligned with digital content best practices.
• Stay current with industry trends and innovations in digital marketing and content strategy.

Kenntnisse

Copywriting

SEO

Email marketing

Content strategy

Project management

AP Style

Digital marketing

Ausbildung

Bachelor’s degree in English or related field

Tools

Email marketing software

Content management tools

Jobbeschreibung

Associations International is seeking a Senior Digital Marketing Specialist to join the International Coaching Federation (ICF) team. This role shapes a high-impact digital content strategy, creating engaging, SEO-optimized content to strengthen brand awareness and engagement.

You will contribute to content creation, lead generation, and customer retention across digital channels. The position emphasizes collaboration with cross-functional teams, email marketing planning, and managing complex