Global Content & Communications Director

Associations International LLC; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Flexible Work

Award-Winning Culture

Competitive Compensation

Purpose-Driven Work

Job summary

Associations International LLC is seeking a Director of Content & Communications to drive global content strategy for the International Coaching Federation (ICF). You will lead editorial direction, multi-channel marketing, and stakeholder communications while guiding a team of content professionals across audiences and markets.

The role reports to ICF's VP of Marketing, focuses on audience-centered content, and advances visibility, engagement, and retention through SEO, AI-enabled strategies,

Qualifications

• Seven years of progressive experience in content strategy, editorial leadership, and integrated marketing communications.
• Experience leading people and cross-functional initiatives.
• Demonstrated ability to develop global, multi-audience content strategies and translate complex information into clear communications.
• Strong knowledge of modern SEO and AI-powered discovery.

Responsibilities

• Develop and lead a global omnichannel content strategy aligned with brand, audience needs, and priorities.
• Lead editorial planning, prioritization, resource allocation, and content governance.
• Coach and develop a team of content strategists, specialists, and writers.
• Create messaging frameworks for voice, tone, accessibility, and brand consistency.
• Partner with subject-matter experts to develop authoritative content on coaching, credentials, research, and offerings.
• Co-lead organic, AI and generative SEO efforts and optimize content architecture and linking.
• Champion responsible use of generative AI with fact-checking, privacy and ethics.

Skills

Content strategy

Editorial leadership

Integrated marketing

SEO

Generative AI

Team leadership

Stakeholder communication

Education

Undergraduate degree in marketing, communications, journalism, or business

Tools

CMS

Email marketing automation

Analytics tools

Campaign management tools

Job description

Associations International LLC is seeking a Director of Content & Communications to drive global content strategy for the International Coaching Federation (ICF). You will lead editorial direction, multi-channel marketing, and stakeholder communications while guiding a team of content professionals across audiences and markets.

The role reports to ICF's VP of Marketing, focuses on audience-centered content, and advances visibility, engagement, and retention through SEO, AI-enabled strategies,