Senior Digital Marketing Lead: Associations & B2B Campaigns

Interactive Strategies; Washington (District of Columbia); Hybrid; USD 83,000 - 108,000; Full time

Benefits offered by this job

Health, vision and dental insurance

Flexible Spending Account (FSA)

Profit sharing

Generous PTO

Job summary

Interactive Strategies, a Washington, DC-based digital agency, seeks a Senior Digital Marketing Manager, Associations, to lead strategic multi-channel campaigns for top associations and B2B clients. You will drive membership growth, event registrations, product sales, and audience engagement while coordinating with strategists, designers, content creators, and analysts.

The role emphasizes developing marketing strategies, managing email campaigns, interpreting data, and presenting client

Qualifications

• Bachelor’s or Master’s degree in a related field.
• 5-8+ years of digital marketing experience, agency experience a plus.
• Experience creating conversion-driven strategies and campaigns mapping activities to user journey steps.
• Strong understanding of digital advertising channels and cross-channel integration.
• Proven analytical skills and data-driven thinking.
• Experience with reporting and website analytics tools (Google Analytics, GTM).
• Experience conducting digital marketing audits and deriving data-driven strategies.
• Open to remote or hybrid DC office position.

Responsibilities

• Develop integrated digital marketing strategies to meet membership, event, product sales, lead gen, and audience goals.
• Lead multi-channel campaigns from strategy through execution, measurement, and optimization.
• Develop membership marketing plans to attract and engage prospective members and renewals.
• Support event and product marketing campaigns driving registrations and sales of programs and services.
• Collaborate with advertising teams to optimize paid search, paid social, and programmatic channels.
• Create compelling concepts with creative, content, and web teams to attract and convert audiences.
• Build strong client relationships through proactive communication and project management.
• Analyze campaign performance and audience behavior, identify trends, and make ROI-driven recommendations.
• Conduct digital marketing audits to identify opportunities and benchmarks.
• Identify testing opportunities across channels for messaging, targeting, and funnels.
• Stay current with emerging digital marketing trends and share ideas with teams.
• Mentor and contribute to the growth of the marketing practice.

Skills

Strategic thinking

Digital marketing

Email campaigns

Data analysis

Campaign management

Education

Bachelor’s or Master’s degree

Tools

Google Analytics

Google Tag Manager

Job description

Interactive Strategies, a Washington, DC-based digital agency, seeks a Senior Digital Marketing Manager, Associations, to lead strategic multi-channel campaigns for top associations and B2B clients. You will drive membership growth, event registrations, product sales, and audience engagement while coordinating with strategists, designers, content creators, and analysts.

The role emphasizes developing marketing strategies, managing email campaigns, interpreting data, and presenting client