Senior Digital Marketing Manager: Associations & B2B

Interactive Strategies; Vermont; Hybrid; USD 83,000 - 108,000; Full time

Benefits offered by this job

Health, vision and dental insurance

Flexible Spending Account (FSA)

Profit sharing

Vacation and sick time (4 weeks; 5+ at

401k with company match

New business referral bonus

Professional development opportunities

Flexible work schedule

DC Metro SmartBenefits

Job summary

Interactive Strategies, a Washington, DC-based digital agency, seeks a Senior Digital Marketing Manager, Associations, to lead strategic, multi-channel campaigns for leading associations and B2B organizations.

You will develop integrated marketing strategies, manage email campaigns, analyze performance data, and present recommendations to clients, with opportunities to mentor teammates and expand our nonprofit portfolio.

Qualifications

• Bachelor’s or Master’s degree in a related field.
• 5+ years of digital marketing experience (agency experience a plus).
• Experience mapping marketing activities to steps in the user journey/funnel.
• Strong analytical skills and data-driven thinking.
• Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager).
• Experience conducting digital marketing audits with data-driven strategies.
• Up-to-date with the latest trends in digital marketing.
• Open to remote or hybrid DC office.

Responsibilities

• Develop integrated digital marketing strategies across membership acquisition/retention, event registrations, product sales, lead generation, and audience engagement.
• Lead multi-channel marketing campaigns from strategy and planning through execution, measurement, and optimization.
• Develop membership marketing strategies focused on attracting prospective members and renewal support.
• Support event and product marketing initiatives to drive registrations and sales.
• Collaborate with the digital advertising team to optimize campaigns across paid search, paid social, and programmatic channels.
• Work with creative, content, and web teams to craft compelling campaigns and landing pages.
• Build client relationships through proactive communication and project management.
• Analyze campaign performance and audience behavior; identify trends and optimize ROI.
• Conduct audits to evaluate programs, establish benchmarks, and develop actionable strategies.
• Identify opportunities for testing and optimization across channels and user experiences.
• Stay current with emerging digital marketing practices and trends.
• Contribute to growth by sharing expertise and mentoring team members.

Skills

Digital marketing

Strategy development

Email campaigns

Analytics

Campaign management

Client communications

Education

Bachelor’s or Master’s degree

Tools

Google Analytics

Google Tag Manager

Job description

Interactive Strategies, a Washington, DC-based digital agency, seeks a Senior Digital Marketing Manager, Associations, to lead strategic, multi-channel campaigns for leading associations and B2B organizations.

You will develop integrated marketing strategies, manage email campaigns, analyze performance data, and present recommendations to clients, with opportunities to mentor teammates and expand our nonprofit portfolio.