Senior Digital Marketing Manager, Associations & B2B

Interactive Strategies; United States; Hybrid; USD 83,000 - 108,000; Full time

Benefits offered by this job

Health insurance

401k with company match

Flexible work schedule

Paid holidays

Professional development opportunities

Job summary

Interactive Strategies is seeking a Senior Digital Marketing Manager, Associations, to lead strategic, multi-channel campaigns for top associations and B2B clients from our DC area presence or remote. You will guide campaigns from concept through optimization, collaborate with strategists, designers, content creators, and analysts, and present insights to clients.

The ideal candidate has 5+ years of digital marketing experience, strong analytics, and a track record in association or B2B

Qualifications

• Bachelor’s or Master’s degree in a related field.
• 5-8+ years of digital marketing experience.
• Experience mapping marketing activities to user journey/funnel.
• Strong understanding of digital advertising channels and integration.
• Analytical, data-driven thinker with reporting experience.
• Up-to-date with latest digital marketing trends.
• We are open to fully remote or hybrid DC office position.

Responsibilities

• Develop integrated digital marketing strategies for membership acquisition/retention and events.
• Lead multi-channel campaigns from strategy to execution and optimization.
• Develop membership marketing to attract and retain members.
• Support event and product marketing initiatives and sales of programs.
• Collaborate with digital advertising, creative, content, and web teams.
• Build strong client relationships with proactive recommendations.
• Analyze campaign performance and audience behavior to improve ROI.
• Conduct digital marketing audits to set benchmarks and actions.
• Identify testing/optimization opportunities across channels.

Skills

Digital marketing strategy

Multi-channel campaigns

Audience analytics

Client relations

Campaign optimization

Event marketing

Marketing audits

Growth mindset

Education

Bachelor’s or Master’s degree

Tools

Google Analytics

Google Tag Manager

Job description

Interactive Strategies is seeking a Senior Digital Marketing Manager, Associations, to lead strategic, multi-channel campaigns for top associations and B2B clients from our DC area presence or remote. You will guide campaigns from concept through optimization, collaborate with strategists, designers, content creators, and analysts, and present insights to clients.

The ideal candidate has 5+ years of digital marketing experience, strong analytics, and a track record in association or B2B