Remote Director of Global Content and Communications

About Asc Advisors Llc; United States; À distance; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Flexible work

Award-winning culture

Competitive compensation

Purpose-driven work

Global impact

Résumé du poste

Associations International seeks a Director of Content & Communications to lead global content strategy, editorial direction, and integrated marketing for the ICF partnership. You will guide a team, establish voice and governance, and optimize content across web, email, and social channels.

You’ll collaborate with subject-matter experts, drive SEO and AI-enabled initiatives, and partner with digital teams to improve architecture, performance metrics, and stakeholder engagement.

Qualifications

• Undergraduate degree in marketing, communications, journalism, business, or a related field, or an equivalent combination of education and relevant experience.
• At least seven years of progressive experience in content strategy, editorial leadership, and integrated marketing communications.
• Experience leading people and cross-functional initiatives.
• Demonstrated ability to develop global, multi-audience content strategies and translate complex or technical information into clear, credible communications.
• Strong knowledge of modern SEO and familiarity with AEO, GEO, AI-powered discovery, content structure, and evolving search behaviors.
• Hands-on familiarity with generative AI tools and sound judgement regarding human oversight, accuracy, confidentiality, ethics, and brand risk.
• Excellent writing, editing, storytelling, executive communication, and editorial judgment.
• Experience with content management systems, email marketing automation, analytics, and collaborative content workflows.
• Ability to interpret performance data, establish meaningful KPIs, prioritize projects, manage agencies and budgets, and drive continuous improvement.
• Strong collaboration, people leadership, change management, organizational, and problem-solving skills.
• Experience working with member-based organizations, professional associations, or global stakeholder communities is preferred.

Responsabilités

• Develop and lead a global, omnichannel content strategy aligned with ICF’s brand, audience needs, and organizational priorities.
• Lead editorial planning, project prioritization, resource allocation, and content governance across competing initiatives.
• Coach and develop a team of content strategists, specialists, and writers while establishing effective workflows and quality standards.
• Create messaging frameworks and standards for voice, tone, accessibility, accuracy, brand consistency, and content lifecycle management.
• Partner with subject-matter experts to develop authoritative, evidence-based content related to professional coaching, credentials, standards, research, and ICF offerings.
• Co-lead organic discoverability efforts across search engine optimization, answer engine optimization, and generative engine optimization.
• Collaborate with digital, web, analytics, and technical partners to improve content architecture, structured data, internal linking, content freshness, and search visibility.
• Champion the responsible use of generative AI for research, ideation, drafting, editing, localization, repurposing, and workflow efficiency.
• Establish practical standards for AI-supported content, including factchecking, source validation, privacy, intellectual property, bias review, and brand integrity.
• Oversee content and messaging for product launches, membership initiatives, onboarding, chapter communications, events, stakeholder engagement, and lead-generation campaigns.
• Direct content across web, email, social media, campaigns, and emerging channels while tailoring communications for different audiences, markets, and formats.
• Collaborate with designers, digital teams, agencies, and freelancers to maintain quality, timeliness, and budget discipline.
• Define and track content performance indicators and use audience insights, search data, testing, and campaign performance to strengthen results.

Connaissances

Content strategy

Editorial leadership

Integrated marketing

Team leadership

SEO knowledge

Formation

Bachelor's degree or equivalent

Outils

CMS

Email marketing automation

Analytics tools

Description du poste

Associations International seeks a Director of Content & Communications to lead global content strategy, editorial direction, and integrated marketing for the ICF partnership. You will guide a team, establish voice and governance, and optimize content across web, email, and social channels.

You’ll collaborate with subject-matter experts, drive SEO and AI-enabled initiatives, and partner with digital teams to improve architecture, performance metrics, and stakeholder engagement.