Sr Digital Marketing Specialist

Avant Staffing Associates LLC; Florida; On-site; USD 70,000 - 100,000; Full time

Job summary

Avant Staffing Associates LLC is seeking a Sr. Digital Marketing Specialist to lead complex digital campaign execution and serve as the senior subject matter expert in content, channel optimization, testing, and performance analysis.

You will translate approved strategies into integrated campaigns to support healthcare facility growth and HCP recruitment, mentoring teammates and delivering actionable recommendations to partners.

Qualifications

• Bachelor’s degree preferred, or equivalent combination of education and experience will be considered
• Minimum of 4 years of progressive digital marketing experience, including ownership of integrated campaigns and performance optimization
• Advanced working knowledge of SEO, email, social media, paid media, website content, landing pages, campaign testing, and performance analysis
• Experience with HubSpot or a comparable marketing automation platform, including campaign builds, segmentation, workflows, landing pages, email, and reporting
• Demonstrated ability to lead complex projects, improve execution standards, mentor colleagues, and communicate recommendations to managers and cross‑functional partners
• Proficient in Microsoft 365 and familiar with digital creative, analytics, project management, and AI‑assisted marketing tools

Responsibilities

• Translate campaign strategies into channel plans and briefs
• Lead execution and optimization of integrated campaigns
• Provide forecasts, spend pacing, and resource needs
• Develop channel plans across SEO, email, social, and paid media
• Lead content development and quality review for blogs and emails
• Recommend on-page SEO improvements using data
• Establish reusable templates and execution standards
• Analyze performance and provide actionable recommendations
• Monitor KPIs and optimize campaigns
• Define KPI measurements and testing hypotheses
• Lead A/B and multivariate tests
• Mentor less-experienced team members
• Collaborate with internal departments and vendors
• Use AI tools responsibly to accelerate work

Skills

Digital marketing

Campaign optimization

SEO knowledge

Content development

Analytics

Mentoring

Education

Bachelor's degree

Equivalent combination of education & experience

Tools

HubSpot

Job description

Summary of Position Role/Responsibilities

The Marketing team is responsible for creating, optimizing, and directing internal and external marketing communication. They develop, implement, and execute strategic marketing plans to enhance the Avant brand and to attract potential Healthcare Professionals (HCPs), Clients, and Corporate Associates.

The Sr. Digital Marketing Specialist leads complex digital campaign execution and serves as the senior subject matter expert in content, channel optimization, testing, and performance analysis. This role supports healthcare facility growth and HCP recruitment, by translating approved strategies into integrated campaigns, improving execution standards, mentoring less-experienced team members, and delivering actionable recommendations to internal and external partners.

Essential Functions of the Job

• Translate approved campaign strategies into detailed channel plans, campaign briefs, audience requirements, testing plans, and execution roadmaps; present performance insights and recommendations to management and relevant business partners
• Identify and pilot new channel tactics, campaign approaches, and platform capabilities in coordination with the Manager, Digital Marketing, documenting business value, risks, and recommended next steps
• Lead the execution and optimization of complex, integrated campaigns across paid, owned, and earned channels, coordinating dependencies, quality assurance, launch readiness, and post-campaign learning
• Provide campaign forecasts, spend pacing, resource needs, and performance recommendations to support budget and capacity decisions
• Develop and execute channel plans across SEO, email, social, paid media, website, and content in alignment with approved audience, campaign, and business objectives
• Lead the development, adaptation, and quality review of content for blogs, social media, email, landing pages, and campaign assets, ensuring brand consistency, audience relevance, accessibility, and conversion focus
• Recommend and implement website, landing-page, user-experience, and on-page SEO improvements using performance data, audience behavior, and established digital standards
• Establish reusable campaign templates, checklists, documentation, and execution standards that improve speed, consistency, and quality across the team
• Analyze campaign, content, website, email, social, and conversion performance; identify patterns and provide actionable recommendations to the Manager, Digital Marketing and relevant stakeholders
• Monitor approved KPIs, diagnose performance gaps, and recommend or implement optimization actions within assigned campaigns and channels
• Partner with the leaders to define campaign-level KPIs, measurement plans, reporting requirements, and testing hypotheses for SEO, social media, email, website, and business outcomes
• Lead A/B and multivariate tests, document findings, and translate learnings into repeatable execution improvements
• Mentor less-experienced team members through peer review, knowledge sharing, documented best practices, and hands‑on guidance without direct supervisory authority
• Collaborate with internal departments, creative partners, subject matter experts, and vendors to deliver cohesive content and campaign experiences aligned with brand voice and business goals
• Use AI tools responsibly to accelerate research, drafting, personalization, quality review, analysis, and campaign production while protecting confidential information and following brand and governance standards

Marginal Functions of the Job

• Other duties as assigned.

Normal Work Schedule

This is a full‑time position. Standard business hours are Monday through Friday 8:00 AM to 5:00 PM. Additional time outside of these hours may be needed to complete the essential functions of the job.

Education, Training, and Experience

• Bachelor’s degree preferred, or equivalent combination of education and experience will be considered
• Minimum of 4 years of progressive digital marketing experience, including ownership of integrated campaigns and performance optimization
• Advanced working knowledge of SEO, email, social media, paid media, website content, landing pages, campaign testing, and performance analysis
• Experience with HubSpot or a comparable marketing automation platform, including campaign builds, segmentation, workflows, landing pages, email, and reporting
• Demonstrated ability to lead complex projects, improve execution standards, mentor colleagues, and communicate recommendations to managers and cross‑functional partners
• Proficient in Microsoft 365 and familiar with digital creative, analytics, project management, and AI‑assisted marketing tools

Job Level Competencies

• Technical Skills: Advanced ability to perform technical skills required for job role. This may include use of specific technology, knowledge of job‑specific tasks and concepts, etc. Advanced ability to determine method and procedures on new assignments. Advanced ability to handle routine tasks and non‑routine tasks; and handle tasks with high complexity with minimal guidance.
• Communicates Effectively: Advanced ability to provide clear and concisely written, verbal and non‑verbal communication. Develops and delivers effective communication to networks with senior internal and external personnel in own area of expertise. Experienced professional with a full understanding of the area of specialization.
• Develops Self: Advanced ability to use and apply professional concepts in the full area of specialization. Advanced ability to contribute to strategic initiatives within the specialization. Advanced ability to stay current with emerging trends within