Head of Enterprise Marketing & Brand Growth

Avant Healthcare Professionals; Florida; Presencial; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Avant Healthcare Professionals seeks a Director of Marketing in the United States (Florida) to lead enterprise marketing strategy, brand positioning, and revenue-aligned performance. The role requires translating priorities into an integrated plan, developing the marketing team, and advising executive leadership through insights on customers, competition, and performance.

The successful candidate will drive cross-functional planning, establish annual marketing goals, and own the brand strategy

Formación

• Bachelor’s degree required, or equivalent combination of education and experience.
• 8+ years of progressive marketing experience, including a minimum of 4 years leading people, teams, or major marketing functions.
• Proven experience developing integrated B2B marketing strategies tied to growth, pipeline, and measurable business outcomes.
• Demonstrated strength in brand strategy, market positioning, customer insights, budget management, executive communication, and cross-functional leadership.
• Experience in healthcare, staffing, workforce solutions, global services, or another complex B2B environment strongly preferred.
• Working knowledge of digital marketing, marketing automation, analytics, CRM platforms, attribution, and AI-enabled marketing tools.

Responsabilidades

• Lead, coach, and develop marketing leaders and team members through clear goals, accountability, feedback, succession planning, and capability development.
• Establish and drive short- and long-term marketing strategies aligned with corporate growth objectives, revenue targets, and enterprise priorities.
• Translate executive priorities into a prioritized marketing roadmap supporting healthcare facility acquisition, HCP recruitment, employer brand, and future workforce solutions.
• Lead cross-functional planning with internal teams to align target segments, value propositions, investment priorities, and go-to-market plans.
• Own annual marketing planning, budget recommendations, capacity planning, and portfolio prioritization.
• Establish annual marketing contribution goals for marketing-sourced and marketing-influenced demand across client and HCP audiences.
• Partner with internal departments to define funnel expectations, improve conversion performance, and address gaps in client demand and pipeline quality or velocity.
• Hold functional owners accountable for channel, campaign, lifecycle, and conversion performance while using executive dashboards to guide decisions.
• Communicate marketing performance, risks, insights, and investment recommendations to executive stakeholders.
• Own enterprise brand strategy, messaging architecture, thought leadership, public relations, and reputation priorities.
• Use customer research, market intelligence, and competitive analysis to strengthen differentiation and guide strategic choices.
• Identify and evaluate opportunities for new services, workforce categories, geographic expansion, partnerships, and market segments.
• Ensure messaging is relevant to healthcare facilities as the primary customer while supporting clear, audience-specific value propositions for HCPs and other stakeholders.
• Define functional ownership across strategy, growth, digital systems, analytics, creative, content, and campaign execution.
• Oversee agency and vendor strategy, ensuring partners are used effectively and deliver measurable value.
• Drive an operating rhythm that improves prioritization, decision speed, collaboration, and execution quality.
• Set strategic direction for marketing that supports workforce solutions, global recruitment, international workforce programs, and culturally diverse audiences.
• Lead adoption of AI-enabled marketing capabilities to improve research, personalization, content development, analytics, and productivity.
• Evaluate emerging technologies and automation opportunities while ensuring responsible use, data quality, brand integrity, and appropriate governance.

Conocimientos

Marketing leadership

Strategic planning

Brand strategy

Budget management

Cross-functional leadership

AI-enabled marketing

Performance analytics

Healthcare industry exposure

Educación

Bachelor’s degree in Marketing or related field

Herramientas

CRM platforms

Marketing automation

Analytics tools

Attribution

AI marketing tools

Descripción del empleo

Avant Healthcare Professionals seeks a Director of Marketing in the United States (Florida) to lead enterprise marketing strategy, brand positioning, and revenue-aligned performance. The role requires translating priorities into an integrated plan, developing the marketing team, and advising executive leadership through insights on customers, competition, and performance.

The successful candidate will drive cross-functional planning, establish annual marketing goals, and own the brand strategy