Senior Digital Marketing Strategist - Arts & Entertainment

Placements24; Riverton (UT); On-site; USD 36,000 - 61,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Paid annual leave and public holidays

Retirement savings plan options

Professional development opportunities

Dynamic and creative work environment

Job summary

Placements24 is seeking a Senior Digital Marketing Specialist for an on-site role in Upington, Northern Cape. You will design and execute integrated campaigns across paid, organic, email, and content channels to boost artist and event visibility.

The ideal candidate has 5+ years in digital marketing, proven PPC and SEO expertise, and strong analytics to optimize performance and lead generation in a creative agency setting.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum 5 years in digital marketing with campaign management focus.
• Proven experience in PPC and social media ads optimization.

Responsibilities

• Develop and implement integrated digital marketing strategies for clients in the arts and entertainment industry.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and YouTube.
• Oversee social media management, including content creation, scheduling, community engagement, and performance analysis.
• Develop and execute email marketing campaigns, segmenting audiences and crafting compelling content.
• Implement SEO best practices to improve website visibility and organic search rankings.
• Create and manage content marketing initiatives, including blog posts, articles, and website copy.
• Analyze campaign performance data using tools like Google Analytics and provide regular reports with actionable insights.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with creative teams to develop engaging marketing assets.
• Manage client relationships and provide strategic recommendations for digital growth.

Skills

Digital marketing strategy

PPC management

Social media marketing

SEO

Google Analytics

Content marketing

Email marketing

Team collaboration

Education

Bachelor's degree in Marketing, Communications, Digital Media

Tools

SEMrush

Ahrefs

Google Ads

Facebook Ads Manager

YouTube Ads

Job description

Placements24 is seeking a Senior Digital Marketing Specialist for an on-site role in Upington, Northern Cape. You will design and execute integrated campaigns across paid, organic, email, and content channels to boost artist and event visibility.

The ideal candidate has 5+ years in digital marketing, proven PPC and SEO expertise, and strong analytics to optimize performance and lead generation in a creative agency setting.