Senior E-commerce Growth Strategist — Hybrid Role

Placements24; Riverton (UT); Hybrid; USD 36,000 - 54,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Professional development

Dynamic team culture

Job summary

Placements24 is seeking a Senior E-commerce Marketing Specialist to lead and optimize online marketing efforts for our client in Upington, Northern Cape. You will drive website traffic, conversions, and customer retention through paid ads, SEO, email marketing, and social media campaigns.

The ideal candidate boasts 5+ years in ecommerce marketing, strong copywriting and content creation skills, and proficiency with Shopify or WooCommerce.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business Administration, or related field.
• Minimum of 5 years in e-commerce marketing with strong social media and digital advertising focus.
• Proven experience with SEO/SEM tools (GA, SEMrush, Ahrefs).
• Demonstrated success managing and optimizing paid social campaigns.
• Excellent content creation and copywriting skills.
• Strong analytical skills with ability to interpret data and derive insights.
• Proficiency with Shopify or WooCommerce.
• Experience with email marketing platforms (Mailchimp or HubSpot).

Responsibilities

• Develop and execute comprehensive e-commerce marketing strategies to drive traffic and conversions.
• Manage and optimize paid campaigns across Google Ads, Facebook Ads, and Instagram Ads.
• Create engaging content for social media, blogs, and newsletters.
• Conduct market research and competitive analysis to identify opportunities.
• Monitor website performance and produce marketing metric reports.
• Collaborate with web development for a seamless shopping experience.
• Implement SEO best practices to boost organic visibility.
• Oversee email marketing campaigns including segmentation and A/B testing.
• Lead social media community management and engagement efforts.
• Track ROI and adjust strategies based on performance data.

Skills

Social media advertising

Digital marketing

Content creation

Copywriting

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Shopify

WooCommerce

Google Analytics

SEMrush

Ahrefs

Mailchimp

HubSpot

Job description

Placements24 is seeking a Senior E-commerce Marketing Specialist to lead and optimize online marketing efforts for our client in Upington, Northern Cape. You will drive website traffic, conversions, and customer retention through paid ads, SEO, email marketing, and social media campaigns.

The ideal candidate boasts 5+ years in ecommerce marketing, strong copywriting and content creation skills, and proficiency with Shopify or WooCommerce.