Paid Digital Ads Specialist — Growth & Training (Upington)

Placements24; Riverton (UT); On-site; USD 19,000 - 32,000; Full time

Benefits offered by this job

Competitive salary

Full-time employment with structured 9

Health and wellness benefits

Training and certifications in digital

Growth-oriented team

Job summary

Placements24 is seeking a performance-driven Digital Advertising Specialist to manage and optimize online campaigns in Upington. The role focuses on driving qualified traffic, leads, and maximizing ROAS across Google, Facebook, Instagram, and LinkedIn.

The ideal candidate is analytical with 2-4 years of hands-on experience and strong skills in ad platforms, analytics, and conversion tracking. This is a full-time, on-site role offering training and a growth-focused environment.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2-4 years of hands-on experience managing paid digital advertising campaigns.
• Proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent understanding of digital advertising best practices, targeting strategies, and conversion tracking.

Responsibilities

• Develop, implement, and manage paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct keyword research, audience segmentation, and bid management to optimize campaign performance.
• Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS) and providing insights for optimization.
• Create compelling ad copy and creative briefs for ad visuals to ensure maximum engagement and conversion.
• Regularly report on campaign performance to stakeholders, providing strategic recommendations for improvement.

Skills

Google Ads

Facebook Ads Manager

Analytics

Keyword research

Bid management

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Job description

Placements24 is seeking a performance-driven Digital Advertising Specialist to manage and optimize online campaigns in Upington. The role focuses on driving qualified traffic, leads, and maximizing ROAS across Google, Facebook, Instagram, and LinkedIn.

The ideal candidate is analytical with 2-4 years of hands-on experience and strong skills in ad platforms, analytics, and conversion tracking. This is a full-time, on-site role offering training and a growth-focused environment.