Senior Digital Marketing Specialist

CentralSquare; Urbana (IL); On-site; USD 70,000 - 100,000; Full time

Job summary

A leading company seeks a Digital Marketing Manager to drive their digital marketing strategy. This role will involve planning and optimizing campaigns across various channels, enhancing website content for better engagement, and collaborating cross-functionally. Ideal candidates will possess strong digital marketing expertise and have a strategic mindset.

Qualifications

• Experience in developing digital marketing strategies and executing campaigns.
• Strong understanding of SEO, SEM, and analytics tools.

Responsibilities

• Plan, execute and optimize omni-channel campaigns to meet revenue goals.
• Develop tailored content for customer segments and manage website content.
• Track performance of marketing efforts and provide actionable insights.

Skills

Digital Marketing Strategy

SEO

PPC

Email Campaigns

Analytics

Collaboration

Job description

Digital Marketing Manager

The Digital Marketing Manager will be responsible for developing, implementing, and optimizing our digital marketing strategy. Reporting to the Sr. Manager of Digital Marketing, this role will plan, execute, and report on digital marketing programs including ABM, inbound marketing, email campaigns, digital advertising, marketing operations, and website management. The Digital Marketing Manager must effectively promote our solutions across various digital channels and be comfortable with strategic thinking in a collaborative environment dedicated to community engagement.

Responsibilities:

• Plan, execute, and optimize omni-channel campaigns, including paid search, email, display advertising, etc., to meet digital pipeline generation and revenue goals.

• Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities.

• Collaborate cross-functionally with product marketing, events, operations, communications, and BDRs to coordinate, deliver, and measure digital marketing campaigns.

• Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence.

• Manage and update website content with relevant and consistent messaging.

• Optimize website pages for SEO, SEM, PPC, Google Analytics, and Google Ads activities.

• Work with web developers to enhance user experience and implement website improvements.

• Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness.