Senior Digital Marketing Specialist

CentralSquare; Maryland; On-site; USD 80,000 - 120,000; Full time

Job summary

CentralSquare is seeking a Digital Marketing Manager to develop and optimize digital marketing strategies across various channels. This role involves planning campaigns, collaborating cross-functionally, and reporting on performance metrics to enhance engagement and reach.

Qualifications

• Experience in digital marketing strategy and execution.
• Comfortable in a collaborative environment dedicated to community service.

Responsibilities

• Plan and optimize omni-channel digital marketing campaigns.
• Develop targeted content for customer segments.
• Manage relationships with vendors and ensure campaign alignment.

Skills

Strategic thinking

Collaboration

Content development

SEO

PPC

Google Analytics

Digital Advertising

Job description

Digital Marketing Manager

The Digital Marketing Manager will be responsible for developing, implementing, and optimizing our digital marketing strategy. Reporting to the Sr. Manager of Digital Marketing, this role will plan, execute, and report on digital marketing programs including ABM, inbound marketing, email campaigns, digital advertising, marketing operations, and website management. The Digital Marketing Manager must effectively promote our solutions across various digital channels. This position requires a candidate comfortable with strategic thinking in a collaborative environment dedicated to the communities we serve.

Responsibilities:

• Plan, execute, and optimize omni-channel campaigns including paid search, email, display advertising, etc., to meet digital pipeline generation and revenue goals.

• Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities.

• Collaborate cross-functionally with product marketing, events, operations, communications, and BDRs to coordinate, deliver, and measure digital marketing campaigns.

• Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence.

• Manage and update website content with relevant and consistent messaging.

• Optimize website pages for SEO, SEM, PPC, Google Analytics, and Google Ads activities.

• Work with web developers to enhance user experience and implement website improvements.

• Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness.