Senior Data and Insights Specialist - Marketing - Remote

CoxHealth; Springfield (MO); Remote; USD 70,000 - 90,000; Full time

Job summary

CoxHealth seeks a Senior Marketing Data and Insights Specialist to lead digital marketing performance measurement. This strategic position involves tracking ROI, developing analytics frameworks, and collaborating across departments to enhance marketing effectiveness. Ideal candidates will have strong analytical skills and experience with data visualization tools, particularly in a healthcare context.

Benefits

Medical, Vision, Dental Insurance

Retirement Plan with employer match

Flexible working environment

Qualifications

• 1 year of experience in marketing analytics or data insights.
• Proficient with digital marketing platforms like Google Ads and SEO tools.
• Experience using data visualization tools like Tableau or Power BI.

Responsibilities

• Develop dashboards and reports to monitor marketing performance.
• Measure ROI across all digital marketing efforts.
• Collaborate with internal teams and external vendors for accurate data reporting.

Skills

Data visualization

Digital analytics tools

Marketing performance measurement

Analytical skills

Problem-solving

Communication skills

Education

Bachelor’s degree in Marketing, Data Analytics, Business Intelligence

Tools

Google Analytics

Power BI

Tableau

Asana

Job description

Summary

About Us

CoxHealth is a leading healthcare system serving 25 counties across southwest Missouri and northern Arkansas. The organization includes six hospitals, 5 ERs, and over 80 clinics.CoxHealth has earned the following honors for workplace excellence:

• Named one of Modern Healthcare’s Best Places to work five times
• Named one of America’s Greatest Workplaces by Newsweek in 2024.
• Recognized as a Greatest Workplace for Women in both 2023 and 2024.
• Listed as one of the Greatest Workplaces for Diversity in 2024.
• Acknowledged by Forbes as one of the Best Employers for New Grads in 2023.
• Ranked among the Best Employers by State for Missouri.
• Healthcare Innovation's Top Companies to Work for in Healthcare in 2025.

• Benefits

• Medical, Vision, Dental, Retirement Plan with employer match, and many more!
• For a comprehensive list of benefits, please click here: Benefits | CoxHealth
• Job Summary

  CoxHealth is seeking a highly skilled and strategic Senior Marketing Data and Insights Specialist to lead the measurement and optimization of our digital marketing performance. This individual will be responsible for tracking ROI across key digital channels—including paid media, SEO, and reputation management—and transforming data into clear, actionable insights that inform executive decision-making. With a passion for continuous improvement, the ideal candidate will bring deep expertise in data visualization, digital analytics tools, and marketing performance measurement, preferably with experience in healthcare or agency environments.

  In this role, you will play a pivotal part in shaping CoxHealth’s marketing analytics framework and evolving how data supports campaign planning, strategy refinement, and resource allocation. Leveraging tools such as Google Analytics, Power BI or Tableau, and Asana, you will develop dashboards and reports that provide both high-level and granular views of marketing effectiveness. Your ability to identify data gaps and build scalable, intelligent solutions will directly contribute to smarter marketing strategies and stronger patient engagement.

  Success in this role will require cross-functional collaboration, intellectual curiosity, and a strong sense of initiative. You will work closely with internal teams—including Strategy, Creative, Corporate Communications, and Consumer Experience—as well as external vendors to ensure consistent, accurate data capture and reporting. This position is ideal for a self-motivated, detail-oriented problem solver who is eager to drive performance through data and elevate CoxHealth’s digital marketing impact across the region.

  Job Responsibilities

  Marketing Tech & Tools Optimization: Identify and recommend tools, systems, or processes that can improve data collection, visualization, and overall marketing performance measurement. Dashboard & Report Development: Build user-friendly dashboards and executive-level reports that translate complex data into clear insights and actionable recommendations. Collaboration Across Functions: Partner with internal teams (including Strategy, Creative, Corporate Communications, and Consumer Experience) and external vendors to ensure accurate data capture and alignment on reporting methodologies. Self-Sufficiency & Initiative: Operate independently to identify gaps in data or reporting and proactively build solutions that enhance marketing intelligence and operational effectiveness. Project Management Insights: Leverage the capabilities of Asana (our project management tool) to report on team capacity, resource utilization, and workflow efficiency, helping leadership make informed staffing and planning decisions. Performance Tracking & ROI Analysis: Measure and report on the return on investment (ROI) of all digital marketing efforts—including paid media, SEO, and reputation management—to evaluate performance and identify opportunities for optimization. Serve as a key contributor in developing and evolving CoxHealth’s marketing analytics framework to support strategic planning, campaign refinement, and executive reporting.

• Job Requirements
  • Education
    Required: Bachelor’s degree in Marketing, Data Analytics, Business Intelligence, or a related field.
  • Experience
    Required: 1 yearof experience in a marketing analytics or data insights role, preferably within a healthcare or agency environment.
  • Skills
    • Proven experience with digital marketing platforms (e.g., Google Analytics, Google Ads, Meta Ads Manager, SEO tools, and social listening tools/technology such as Sprinklr).
    • Proficiency in data visualization tools such as Tableau, Power BI, or Looker.
    • Experience using Asana (or similar project management tools) for reporting on resource planning and capacity.
    • Strong analytical and problem-solving skills with the ability to translate data into strategic recommendations.
    • Exceptional attention to detail and a high level of accuracy in reporting.
    • Excellent communication skills with the ability to present data findings to both technical and non-technical audiences.
    • Insight-driven and intellectually curious
    • Self-motivated and highly organized
    • Clear and confident communicator
    • Strategic thinker with tactical execution ability
    • Passionate about continuous improvement and marketing performance
  • Licensure/Certification/Registration
    N/A