Senior Digital Marketing Specialist

CentralSquare; Minnesota; On-site; USD 70,000 - 100,000; Full time

Job summary

A leading company is seeking a Digital Marketing Manager to develop and execute their digital marketing strategy. Responsibilities include omni-channel campaign management, collaborating cross-functionally, and optimizing online presence. This role demands strategic thinking in a collaborative environment dedicated to community engagement.

Qualifications

• Experience with omni-channel campaigns and digital marketing strategies.
• Comfortable in a collaborative environment.
• Strong vendor relationship management skills.

Responsibilities

• Plan, execute, and optimize campaigns for digital pipeline generation.
• Collaborate with various teams including product marketing and events.
• Track and report performance of digital marketing efforts.

Skills

Strategic Thinking

Digital Marketing

SEO

Collaboration

Content Development

Job description

Digital Marketing Manager

The Digital Marketing Manager will be responsible for developing, implementing, and optimizing our digital marketing strategy. Reporting to the Sr. Manager of Digital Marketing, this role will plan, execute, and report on digital marketing programs including ABM, inbound marketing, email campaigns, digital advertising, marketing operations, and website management. The Digital Marketing Manager must effectively promote our solutions across various digital channels. This position requires a candidate comfortable with strategic thinking in a collaborative environment dedicated to the communities we serve.

Responsibilities:

1. Plan, execute, and optimize omni-channel campaigns including paid search, email, display advertising, etc., to meet digital pipeline generation and revenue goals.

2. Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities.

3. Collaborate cross-functionally with product marketing, events, operations, communications, and BDRs to coordinate, deliver, and measure digital marketing campaigns.

4. Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and adherence to budgets.

5. Manage and update website content with relevant and consistent messaging.

6. Optimize website pages for SEO, SEM, PPC, Google Analytics, and Google Ads activities.

7. Work with web developers to enhance user experience and implement website enhancements.

8. Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness.