Senior Digital Marketing Manager - B2B eCommerce Growth

Supermicro; San Jose (CA); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Benefits package

Bonus programs

Equity participation

Job summary

Supermicro is seeking a Sr. Digital Marketing Manager to lead digital demand generation for the Supermicro eCommerce platform.

This role requires a strategic leader to oversee our performance marketing engine, specifically managing SEM and paid advertising with a focus on high-intent B2B audiences. You will collaborate with cross-functional product teams to translate technical innovation into compelling digital campaigns that maximize eStore visibility and drive measurable bottom-line growth.

Qualifications

• Bachelor’s degree in Business, Marketing, or Engineering or equivalent.
• 8+ years of digital marketing (B2B/eCommerce) experience delivering multi-channel campaigns.
• Proven growth through SEO/GEO, paid search, web conversion, lifecycle, experimentation, and funnel optimization.
• Strong lead generation funnel building with scoring and nurturing integrated with sales pipelines.
• Hands-on experience with A/B/multivariate testing tools (VWO) to optimize landing pages.
• Fluent in GA4 and Google Search Console; able to partner with data teams for reporting.
• Deep knowledge of Google Ads: Smart Bidding, Performance Max, SA 360, and audience layering.
• Excellent written and verbal communication; able to influence across a matrixed org.
• Magento experience is a plus.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with long-term business goals.
• Oversee end-to-end execution of integrated digital campaigns across channels and ensure on-time delivery within budget.
• Monitor and report campaign performance; extract insights, compute ROAS, adjust strategies based on data.
• Lead strategy for organic and paid search including keyword research and on-page optimization.
• Manage a continuous testing environment with landing page A/B tests and heatmaps to improve conversions.
• Oversee the digital marketing budget and optimize spend across channels for maximum impact.
• Design and optimize the full marketing funnel with lead scoring and nurturing sequences.
• Stay ahead of industry trends and pivot strategies to capitalize on new opportunities.

Skills

Digital marketing

B2B/eCommerce

SEO

SEM

PPC

GA4

A/B testing

Lead generation

Campaign management

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Engineering

Tools

Google Ads

Google Analytics (GA4)

Magento

VWO

Job description

Supermicro is seeking a Sr. Digital Marketing Manager to lead digital demand generation for the Supermicro eCommerce platform.

This role requires a strategic leader to oversee our performance marketing engine, specifically managing SEM and paid advertising with a focus on high-intent B2B audiences. You will collaborate with cross-functional product teams to translate technical innovation into compelling digital campaigns that maximize eStore visibility and drive measurable bottom-line growth.