Senior B2B Digital Marketing & Demand Gen Lead

asus; Fremont (CA); On-site; USD 90,000 - 115,000; Full time

Job summary

ASUS is seeking a Senior B2B Digital Marketing Specialist to grow the US Commercial business by planning, executing, and optimizing integrated B2B digital programs across paid and owned media, driving awareness, lead generation, and eCommerce engagement for ASUS commercial products.

The role collaborates with product marketing, sales, eCommerce, and agencies to implement ABM, content promotion, webinars, landing pages, and performance dashboards, with a focus on ROI, pipeline impact, and

Qualifications

• Bachelor's degree in marketing, business, communications, analytics, or related field, or equivalent practical experience.
• 5+ years of digital marketing, B2B demand generation, media planning, paid media, or agency experience.
• Demonstrated ability to manage multiple campaigns, vendors, budgets, and stakeholders while meeting deadlines.

Responsibilities

• Plan, execute, and optimize full-funnel B2B digital marketing campaigns across paid media channels including Google, Microsoft Advertising, LinkedIn, Meta, programmatic display, video, and other business-focused platforms.
• Develop audience, channel, and full-funnel marketing strategies that drive awareness, consideration, lead generation, account engagement, remarketing, and eCommerce conversions while aligning campaign goals with business objectives.
• Manage and optimize owned digital touchpoints, including commercial websites, campaign landing pages, content publishing, conversion paths, and SEO recommendations to improve user experience and performance.
• Drive qualified traffic, lead generation, and conversions through demand generation programs such as content promotion, webinars, landing pages, forms, and other digital lead-generation initiatives.
• Support ABM in partnership with commercial marketing, sales, agencies, and external vendors through audience targeting, personalized content, media activation, and reporting.
• Develop campaign briefs and traffic creative assets; confirm brand, legal, co-marketing, and partner-funding requirements are addressed before launch.

Skills

B2B digital marketing

Paid media execution

Lead generation

Analytics

English communication

Education

Bachelor’s degree in marketing, business, communications, analytics, or related field

Tools

Google Ads

Microsoft Advertising

LinkedIn Ads

Meta Ads

Programmatic Display

Job description

ASUS is seeking a Senior B2B Digital Marketing Specialist to grow the US Commercial business by planning, executing, and optimizing integrated B2B digital programs across paid and owned media, driving awareness, lead generation, and eCommerce engagement for ASUS commercial products.

The role collaborates with product marketing, sales, eCommerce, and agencies to implement ABM, content promotion, webinars, landing pages, and performance dashboards, with a focus on ROI, pipeline impact, and