Sr. Digital Marketing Manager (28819)

Supermicro; San Jose (CA); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Benefits package

Bonus programs

Equity participation

Job summary

Supermicro is seeking a Sr. Digital Marketing Manager to lead digital demand generation for the Supermicro eCommerce platform.

This role requires a strategic leader to oversee our performance marketing engine, specifically managing SEM and paid advertising with a focus on high-intent B2B audiences. You will collaborate with cross-functional product teams to translate technical innovation into compelling digital campaigns that maximize eStore visibility and drive measurable bottom-line growth.

Qualifications

• Bachelor’s degree in Business, Marketing, or Engineering or equivalent.
• 8+ years of digital marketing (B2B/eCommerce) experience delivering multi-channel campaigns.
• Proven growth through SEO/GEO, paid search, web conversion, lifecycle, experimentation, and funnel optimization.
• Strong lead generation funnel building with scoring and nurturing integrated with sales pipelines.
• Hands-on experience with A/B/multivariate testing tools (VWO) to optimize landing pages.
• Fluent in GA4 and Google Search Console; able to partner with data teams for reporting.
• Deep knowledge of Google Ads: Smart Bidding, Performance Max, SA 360, and audience layering.
• Excellent written and verbal communication; able to influence across a matrixed org.
• Magento experience is a plus.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with long-term business goals.
• Oversee end-to-end execution of integrated digital campaigns across channels and ensure on-time delivery within budget.
• Monitor and report campaign performance; extract insights, compute ROAS, adjust strategies based on data.
• Lead strategy for organic and paid search including keyword research and on-page optimization.
• Manage a continuous testing environment with landing page A/B tests and heatmaps to improve conversions.
• Oversee the digital marketing budget and optimize spend across channels for maximum impact.
• Design and optimize the full marketing funnel with lead scoring and nurturing sequences.
• Stay ahead of industry trends and pivot strategies to capitalize on new opportunities.

Skills

Digital marketing

B2B/eCommerce

SEO

SEM

PPC

GA4

A/B testing

Lead generation

Campaign management

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Engineering

Tools

Google Ads

Google Analytics (GA4)

Magento

VWO

Job description

About Supermicro:

Supermicro® is a Top Tier provider of advanced server, storage, and networking solutions for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, Hyperscale, HPC and IoT/Embedded customers worldwide. We are the #5 fastest growing company among the Silicon Valley Top 50 technology firms. Our unprecedented global expansion has provided us with the opportunity to offer a large number of new positions to the technology community. We seek talented, passionate, and committed engineers, technologists, and business leaders to join us.

Job Summary:

Supermicro is seeking a Sr. Digital Marketing Manager to lead digital demand generation for the Supermicro eCommerce platform. This role requires a strategic leader to oversee our performance marketing engine, specifically managing SEM and paid advertising with a focus on high-intent B2B audiences. You will collaborate with cross-functional product teams to translate technical innovation into compelling digital campaigns that maximize eStore visibility and drive measurable bottom-line growth.

Essential Duties and Responsibilities:

Includes the following essential duties and responsibilities (other duties may also be assigned):

• Develop and execute a comprehensive digital marketing strategy aligned with long-term business goals. This involves identifying target audiences, selecting the right digital channels (SEO, SEM, Paid Social, Email), and defining the key performance indicators (KPIs) to measure success.
• Oversee the end-to-end execution of integrated digital campaigns. You are responsible for ensuring that messaging is consistent across all touchpoints and that campaigns are launched on time and within budget to maximize reach and impact.
• Monitor and report on the performance of all digital marketing efforts. Using tools like Google Analytics, you must extract actionable insights, calculate Return on Ad Spend (ROAS), and adjust strategies based on data-driven findings.
• Lead the strategy for both organic and paid search. This includes overseeing keyword research, on-page optimization, and backlink strategies, as well as managing high-budget PPC campaigns to ensure a low Cost Per Acquisition (CPA).
• Manage a continuous testing environment to improve the user experience and increase conversion rates. This involves overseeing A/B testing on landing pages, refining the customer journey, and utilizing heatmaps to understand user behavior.
• Oversee the digital marketing budget, ensuring funds are allocated efficiently across different channels. You must constantly evaluate the performance of each channel to shift spend toward the highest-performing initiatives.
• Design and optimize the full marketing funnel, from top-of-funnel awareness to bottom-of-funnel conversion. This involves implementing lead-scoring models and nurturing sequences to ensure high-quality prospects are efficiently moved through the sales pipeline.
• Stay ahead of the curve by monitoring industry trends, emerging technologies (such as AI-driven marketing), and competitor activities. You must pivot strategies quickly to capitalize on new opportunities or mitigate market shifts.

Qualifications:

• Bachelor’s degree in Business, Marketing, or Engineering or equivalent
• 8+ years of experience in digital marketing (B2B/eCommerce), with a proven track record of managing multi-channel campaigns and achieving measurable growth in a fast-paced environment.
• Proven ability to drive measurable growth through SEO/GEO, paid search, web conversion, lifecycle, experimentation, and funnel optimization.
• A strong background in building and scaling lead generation funnels, including experience with lead scoring, nurturing, and integrating marketing efforts with sales pipelines.
• Hands-on experience with A/B testing and multivariate testing tools (such as VWO) to optimize landing pages and improve the end-to-end customer journey.
• Fluent in GA4 and Google Search Console; experienced in partnering with data teams to build reporting and derive actionable insights
• Deep command of Google Ads: campaign architecture, Smart Bidding, Performance Max, Search Ads 360, and audience layering
• Communication & Influence: Skilled at translating technical concepts into clear insights and strategy for non-technical stakeholders; effective at influencing across a matrixed organization.
• Excellent written and verbal communication skills
• Experience in Magento is a plus

Salary Range

$130,000 - $170,000

The salary offered will depend on several factors, including your location, level, education, training, specific skills, years of experience, and comparison to other employees already in this role. In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation, such as participation in bonus and equity award programs.

EEO Statement

Supermicro is an Equal Opportunity Employer and embraces diversity in our employee population. It is the policy of Supermicro to provide equal opportunity to all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or special disabled veteran, marital status, pregnancy, genetic information, or any other legally protected status.