Senior Digital Marketing Manager

Talkdesk; United States; On-site; USD 95,000 - 100,000; Full time

Job summary

Talkdesk is seeking a Digital Marketing Manager to lead paid media campaigns focusing on customer experience enhancement. The role requires extensive experience with ad platforms, strong analytical skills, and the ability to work in a fast-paced environment. The ideal candidate will drive ROI through innovative marketing strategies.

Qualifications

• 5-7 years of paid media experience working ad platforms and ad networks.
• Experience with marketing to mid-size and large Enterprises with multiple target personas.
• Understand Digital Marketing tactics like email marketing and webinars.

Responsibilities

• Translate organization priorities into paid media campaigns that achieve pipeline and ROI targets.
• Manage successful launch of paid media campaigns across LinkedIn, YouTube, AdWords.
• Analyze and report on campaign performance metrics to optimize performance.

Skills

Paid media experience

Project management

Data-driven insights

Problem solving

Tools

6sense

Marketing automation tools

CRM software

Job description

At Talkdesk, we are courageous innovators focused on redefining the customer experience, making the impossible possible for companies globally. We champion an inclusive and diverse culture representative of the communities in which we live and serve. And, we give back to our community by volunteering our time, supporting non-profits, and minimizing our global footprint. Each day, thousands of employees, customers, and partners all over the world trust Talkdesk to deliver a better way to great experiences.

We are recognized as a cloud contact center leader by many of the most influential research organizations, including Gartner and Forrester. With $498 million in total funding, a valuation of more than $10 Billion, and a ranking of #16 on the Forbes Cloud 100 list, now is the time to be part of the Talkdesk legacy to help accelerate our success in a new decade of transformational growth.

At Talkdesk, we embrace FAST, our fundamental operating principles that define who we are as an organization. These principles drive us to make the impossible possible. FAST: Focus + Accountability + Speed = Talkdesker.

• Focus: Focus time, energy and attention on what is most impactful for the business and thoughtful about how and when to partner with others.
• Accountability: Hold self and others accountable to meet commitments and drive results. Accept responsibility for successes and failures.
• Speed: Execute with agility and urgency. Act promptly, decisively, and without delay. Make good and timely decisions that keep the organization moving forward.
• Talkdesker: YOU!

Duties and Responsibilities:

• Translate organization priorities into paid media campaigns that achieve pipeline and ROI targets
• Work alongside the global corporate campaigns team to design media plans that meet the objectives of the campaigns
• Manage successful launch of paid media campaigns across LinkedIn, YouTube, AdWords, Ad networks and emerging digital channels
• Test, analyze and report on campaign performance metrics, using internal analytics and ROI measurement tools to optimize performance and meet business objectives
• Leverage data-driven insights to inform planning and optimization for future media and content strategies
• Manage an agency, paid media budget and in-quarter forecasting of spend
• Coordinate with creative teams on successful delivery of paid media campaigns
• Provide input into optimization of the customer journey across all marketing touch points
• Manage internal policy and brand safety processes for paid media programs
• Communicate program performance to internal stakeholders on monthly and quarterly basis
• Working knowledge of 6sense and leverage platform for target ABM programs and demand generation.

Preferred Background

• 5-7 years of paid media experience working ad platforms and ad networks
• Experience with marketing to mid-size and large Enterprises with multiple target personas
• Understanding of Digital Marketing tactics (email marketing, webinars, landing page optimization)
• Familiar with marketing automation, CRM, attribution and website optimization tools
• Superior project timeline development and management skills
• Seasoned at managing multiple complex projects simultaneously
• Ability to work in a high energy, fast-paced environment
• Strategic but hands on!
• Excellent problem solver

Work Environment and Physical Requirements:

Primarily office-environment work, extended periods of sitting or standing, computer-based work. Limited lifting, and equipment usage limited to computer-related equipment (keyboards, mouse, etc.)

At Talkdesk, we are courageous innovators focused on redefining the customer experience, making the impossible possible for companies globally. We champion an inclusive and diverse culture representative of the communities in which we live and serve. And, we give back to our community by volunteering our time, supporting non-profits, and minimizing our global footprint. Each day, thousands of employees, customers, and partners all over the world trust Talkdesk to deliver a better way to great experiences.

We are recognized as a cloud contact center leader by many of the most influential research organizations, including Gartner and Forrester. With $498 million in total funding, a valuation of more than $10 Billion, and a ranking of #16 on the Forbes Cloud 100 list, now is the time to be part of the Talkdesk legacy to help accelerate our success in a new decade of transformational growth.

At Talkdesk, we embrace FAST, our fundamental operating principles that define who we are as an organization. These principles drive us to make the impossible possible. FAST: Focus + Accountability + Speed = Talkdesker.

• Focus: Focus time, energy and attention on what is most impactful for the business and thoughtful about how and when to partner with others.
• Accountability: Hold self and others accountable to meet commitments and drive results. Accept responsibility for successes and failures.
• Speed: Execute with agility and urgency. Act promptly, decisively, and without delay. Make good and timely decisions that keep the organization moving forward.
• Talkdesker: YOU!

Duties and Responsibilities:

• Translate organization priorities into paid media campaigns that achieve pipeline and ROI targets
• Work alongside the global corporate campaigns team to design media plans that meet the objectives of the campaigns
• Manage successful launch of paid media campaigns across LinkedIn, YouTube, AdWords, Ad networks and emerging digital channels
• Test, analyze and report on campaign performance metrics, using internal analytics and ROI measurement tools to optimize performance and meet business objectives
• Leverage data-driven insights to inform planning and optimization for future media and content strategies
• Manage an agency, paid media budget and in-quarter forecasting of spend
• Coordinate with creative teams on successful delivery of paid media campaigns
• Provide input into optimization of the customer journey across all marketing touch points
• Manage internal policy and brand safety processes for paid media programs
• Communicate program performance to internal stakeholders on monthly and quarterly basis
• Working knowledge of 6sense and leverage platform for target ABM programs and demand generation.

Preferred Background

• 5-7 years of paid media experience working ad platforms and ad networks
• Experience with marketing to mid-size and large Enterprises with multiple target personas
• Understanding of Digital Marketing tactics (email marketing, webinars, landing page optimization)
• Familiar with marketing automation, CRM, attribution and website optimization tools
• Superior project timeline development and management skills
• Seasoned at managing multiple complex projects simultaneously
• Ability to work in a high energy, fast-paced environment
• Strategic but hands on!
• Excellent problem solver

Work Environment and Physical Requirements:

Primarily office-environment work, extended periods of sitting or standing, computer-based work. Limited lifting, and equipment usage limited to computer-related equipment (keyboards, mouse, etc.)

The Talkdesk story hinges on empathy and acceptance. It is the shared goal among all Talkdeskers to empower a new kind of customer hero through our innovative software solution, and we firmly believe that the best path to success for our mission is inclusivity, diversity, and genuine acceptance. To that end, we will hire, promote, work along, cheer for, bond with, and warmly welcome into the Talkdesk family all persons without regard to ethnic and racial identity, indigenous heritage, national origin, religion, gender, gender identity, gender expression, sexual orientation, age, disability, marital status, veteran status, genetic information, or any other legally protected status.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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