PPC / Digital Marketing Manager

Fullsteam

United States

On-site

USD 180,000 - 250,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Disability insurance

Tuition assistance

Paid maternity leave

Paid paternity leave

Job summary

Fullsteam is seeking a dynamic PPC / Digital Marketing Manager to drive growth through innovative digital marketing strategies. The ideal candidate will have a proven track record in B2B SaaS, utilizing various channels to optimize revenue and brand awareness. Join a company that values excellence and innovation in the fintech space.

Qualifications

5+ years of experience in growth marketing using digital media ad platforms in a B2B environment.
Extensive expertise with Google Ads and social media ads.
Hands-on experience with email marketing and lifecycle management tools.

Responsibilities

Devise and optimize digital marketing strategies including SEM, paid social, and other channels.
Analyze multi-channel campaign results to plan growth objectives.
Collaborate with design teams to create compelling ad creatives.

Skills

Digital Marketing

SEO

PPC Campaign Management

Data Analysis

Social Media Advertising

Problem Solving

Detail Oriented

Accountability

Education

University degree/diploma in marketing, advertising, sales, business administration

Tools

Google Ads

HubSpot

Google Analytics

A/B Testing Tools

SEO Tools

Job description

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Building + executing strategies to drive high-quality growth and innovation in Fintech, Software, & Payments | Talent Partner @ Fullsteam

It's fun to work in a company where people truly BELIEVE in what they're doing!

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.

The Digital Marketing Manager is a dynamic and motivated self-starter with a passion for experimenting and diving into data to iterate on our strategies to drive success. They are an expert in utilizing multiple channels and campaigns to drive growth and contribute directly to revenue and profits. They have a proven track record of increasing sales revenues and exceeding personal targets; ideally with a demonstrated results in the B2B SaaS industry.

Primary Responsibilities:

Devise, research, execute, and optimize a portfolio of growth-oriented, ROI-focused digital marketing strategies, including but not limited to SEM (SEO and paid search), paid social, and other potential paid digital marketing channels to help the Business units meet their growth goals including Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels
Optimize the entire conversion funnel and continuously experiment with bidding strategies, targeting, messaging, ad creative, and landing pages to drive incremental pipeline
Drive success across all existing core digital channels by managing budgets and bids and maximizing search performance, web traffic, and conversions
Develop, manage, and evolve our organic growth strategy and SEO roadmap, to meaningfully grow our audience and expand our brand awareness
Use data to analyze the impact and results of multi-channel campaigns to plan yearly, quarterly, and monthly growth objectives
Support the redesign of, and ongoing updates to our company websites
Collaborate with the design team to create compelling ad creatives, including graphics, videos, and copy
Ensure brand consistency across all advertising materials
Problem solving
Detail oriented and organized
Willingness to work in a small fast-paced team environment
Accountability and Ownership
Specialized skills, knowledge or certifications unique to this role
Extensive expertise with Google Ads (text, display, video), social media ads (LinkedIn, FB, Instagram, Twitter, YouTube, Reddit), SEO tools, A/B testing tools, CRMs (HubSpot) and marketing automation tools (HubSpot) in a B2B environment.
A good understanding of digital marketing tools and concepts, such as Google Analytics/GA4, Tag Manager, Search Console, conversion tracking and conversion rate optimization.
A knack for creating, launching, and continuously optimizing effective PPC campaigns; properly setting up conversion tracking, testing strategies to bring down the cost and maximize conversions, and using modeling to determine PPC effectiveness
Hands on experience with email marketing and lifecycle management tools for lead nurture and optimized conversion
Experience optimizing WordPress websites and landing page creations to effectively support multiple marketing campaigns
Experience working with and managing channel partners and vendor partners to get projected results

Minimum Qualifications:

Formal Education or Equivalent: University degree/ diploma in marketing, advertising, sales, business administration, or equivalent.
Years of Experience: 5+ years of experience in growth marketing using digital media ad platforms in a B2B environment.

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.

Seniority level