Senior Digital Marketing Leader – Hybrid

Get It - Executive; Arcadia (FL); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Flexible work-from-home options

Job summary

Get It - Executive in Arcadia, CA is seeking a Sr. Manager, Digital Marketing to lead a hybrid full‑time team overseeing social media, CRM, website management, digital paid media, and delivery partnerships.

The role focuses on driving brand KPIs, guest engagement, and revenue growth. You will develop a comprehensive digital strategy, manage agencies, optimize campaigns across channels, and build data‑driven tracking and reporting to maximize ROI.

Qualifications

• Bachelor's degree in Marketing, Digital Media, or related field; MBA preferred.
• 10–12 years in digital marketing with leadership track, preferably in restaurant or F&B.
• Expertise in CRM, social media, SEO/SEM, digital ads, CMS, and analytics tools.
• Minimum of 6 years leading digital marketing teams on large initiatives.
• Exceptional communication, leadership and interpersonal skills.
• Passion for the restaurant industry, technology, and food culture.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy to drive brand engagement and revenue growth across multiple channels.
• Lead digital crisis management efforts to protect brand reputation online.
• Spearhead new digital initiatives, including data analytics platforms and content management systems.
• Manage creative and performance strategies for digital marketing campaigns across brand and local restaurant marketing efforts.
• Oversee the creation and execution of CRM strategies to boost guest retention, loyalty, and lifetime value.
• Collaborate with guest service teams to integrate customer feedback into digital marketing efforts.
• Optimize CRM tools to ensure maximum impact.
• Manage external agencies to execute and optimize paid media campaigns across digital channels, including search, display, social media, and programmatic advertising.
• Lead day‑to‑day operations of paid media campaigns, including content creation and campaign execution.
• Apply SEO best practices to enhance organic traffic and improve search rankings.
• Collaborate with digital agencies to update creative assets and improve the user experience on the website.
• Set growth goals and lead the social‑media strategy to drive performance and engagement.
• Develop and implement tracking and reporting systems to evaluate digital campaign success, ensuring maximum ROI.
• Work closely with the Marketing & Communications team to boost third‑party delivery partnerships and drive digital sales growth.
• Foster a data‑driven culture within the marketing team and agencies, ensuring analytics guide decision‑making.
• Mentor and lead team members, fostering creativity, collaboration, and continuous improvement.

Skills

Digital marketing leadership

CRM tools

SEO/SEM

Analytics platforms

Team leadership

Paid media management

Education

Bachelor's in Marketing

MBA preferred

Tools

Content Management Systems

Social media platforms

Programmatic advertising

E-commerce platforms

Job description

Get It - Executive in Arcadia, CA is seeking a Sr. Manager, Digital Marketing to lead a hybrid full‑time team overseeing social media, CRM, website management, digital paid media, and delivery partnerships.

The role focuses on driving brand KPIs, guest engagement, and revenue growth. You will develop a comprehensive digital strategy, manage agencies, optimize campaigns across channels, and build data‑driven tracking and reporting to maximize ROI.