Senior Digital Marketing Strategy Lead (Hybrid)

Target Corp; Minneapolis (MN); Hybrid; USD 95,000 - 171,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Paid time off

Job summary

Target Corp is seeking a Senior Manager, Digital Marketing Strategy in Minneapolis to lead digital guest engagement across Target platforms. You will lead development of digital engagement strategies, collaborating with Marketing, Merchandising, and Tech to drive conversion and revenue.

You\'ll balance data-driven insights with creative execution to boost conversion and growth, while upholding Target\'s brand and guest-first approach.

Qualifications

• 8+ years e-commerce experience.
• Entrepreneurial, revenue-generating mindset.
• Strong technical and creative sensibility.

Responsibilities

• Develop cohesive digital marketing strategies for sitewide or category experiences.
• Drive content strategy and activation with cross-functional teams.
• Monitor data, derive insights, and optimize performance.
• Lead cross-functional partnerships across Target.

Skills

Strategic planning

Cross-functional influence

Analytical skills

Verbal and written communication

Education

4-year college degree

Tools

Analytics tools

Job description

Target Corp is seeking a Senior Manager, Digital Marketing Strategy in Minneapolis to lead digital guest engagement across Target platforms. You will lead development of digital engagement strategies, collaborating with Marketing, Merchandising, and Tech to drive conversion and revenue.

You\'ll balance data-driven insights with creative execution to boost conversion and growth, while upholding Target\'s brand and guest-first approach.