Senior Digital Strategy Lead (Hybrid)

INK Communications Co.; Austin, Northern (TX, KY); Hybrid; USD 81,000 - 99,000; Full time

Benefits offered by this job

Hybrid work (Austin/Denver)

Flexible PTO

Medical insurance

401(k) matching

Parental leave

Wellness stipend

Mobile phone plan

Volunteer days

Bonus programs

Peer rewards

Job summary

INK Communications Co. seeks a Senior Manager, Digital to lead day-to-day digital work and serve as the primary client contact on up to four accounts. You will guide social and digital campaigns to meet client objectives and drive measurable results.

You will coach junior teammates, present data-driven insights, and stay ahead of platform changes in a hybrid, North America–facing environment, collaborating with senior leaders.

Qualifications

• 7+ years of full-time social media and/or digital experience.
• Agency experience required (any amount).
• Direct paid social or paid search or programmatic experience required, both execution and strategy.
• Direct organic social strategy and execution preferred.
• Experience in B2B, especially tech and/or renewable energy.
• Strong client relations skills and intuition.
• Excellent writing skills, clear communicator.
• Ability to organize and manage multiple client responsibilities.
• Exposure and interest in managing and coaching.
• Ability to learn and understand client industries and complex, technical topics.

Responsibilities

• Lead day-to-day digital work and act as primary client contact on up to four accounts.
• Work with teams to implement social media and digital strategies and campaigns.
• Develop cross-channel digital strategies including organic and paid tactics.
• Coach and oversee junior team members on campaign execution and reporting.
• Engage with Director and VP, mentoring team members.
• Ensure materials are client-ready and provide data-driven reports.
• Stay ahead of industry trends and platform changes; share insights with teams and clients.
• Contribute to a collaborative, hybrid work environment across North America.

Skills

Agency experience

Paid social strategy

Paid search / programmatic

Organic social strategy

Client relations

Writing skills

Project organization

Remote collaboration

Learning new topics

Independent work

Tools

Programmatic advertising platforms

Job description

INK Communications Co. seeks a Senior Manager, Digital to lead day-to-day digital work and serve as the primary client contact on up to four accounts. You will guide social and digital campaigns to meet client objectives and drive measurable results.

You will coach junior teammates, present data-driven insights, and stay ahead of platform changes in a hybrid, North America–facing environment, collaborating with senior leaders.