Senior Digital Strategy Lead (Hybrid)

Ink Co; Austin (TX); Hybrid; USD 81,000 - 99,000; Full time

Benefits offered by this job

Hybrid work (Austin/Denver)

Flexible PTO

Medical insurance

401(k) matching

Parental leave

Wellness stipend

Mobile phone plan

Volunteer days

Bonus programs

Peer rewards

Job summary

INK Communications Co. seeks a Senior Manager, Digital to lead day-to-day digital work and serve as the primary client contact on up to four accounts. You will guide social and digital campaigns to meet client objectives and drive measurable results.

You will coach junior teammates, present data-driven insights, and stay ahead of platform changes in a hybrid, North America–facing environment, collaborating with senior leaders.

Qualifications

• 7+ years of full-time social media and/or digital experience.
• Agency experience required (any amount).
• Direct paid social or paid search or programmatic experience required, both execution and strategy.
• Direct organic social strategy and execution preferred.
• Experience in B2B, especially tech and/or renewable energy.
• Strong client relations skills and intuition.
• Excellent writing skills, clear communicator.
• Ability to organize and manage multiple client responsibilities.
• Exposure and interest in managing and coaching.
• Ability to learn and understand client industries and complex, technical topics.

Responsibilities

• Lead day-to-day digital work and act as primary client contact on up to four accounts.
• Work with teams to implement social media and digital strategies and campaigns.
• Develop cross-channel digital strategies including organic and paid tactics.
• Coach and oversee junior team members on campaign execution and reporting.
• Engage with Director and VP, mentoring team members.
• Ensure materials are client-ready and provide data-driven reports.
• Stay ahead of industry trends and platform changes; share insights with teams and clients.
• Contribute to a collaborative, hybrid work environment across North America.

Skills

Agency experience

Paid social strategy

Paid search / programmatic

Organic social strategy

Client relations

Writing skills

Project organization

Remote collaboration

Learning new topics

Independent work

Tools

Programmatic advertising platforms

Job description

Senior Manager, Digital

How to apply

To apply for this position, please send your cover letter and resume to [e-mail] . Please include the job title in the subject line.

Job Description

The Senior Manager, Digital serves as day-to-day digital lead and a primary client contact on up to four accounts and may also serve as day-to-day account lead.

The essential functions include, but are not limited to the following:

• Works with teams to consistently implement social media and digital strategies and integrated campaigns that drive results.
• Develops and executes cross-channel digital strategies incorporating organic social, paid social, and digital tactics to meet and exceed client objectives and goals, as well as considers the entire integrated marketing ecosystem within plans.
• Coaches and oversees junior team members on campaign execution, editorial calendar management, moderation, engagement, and reporting.
• Hones client service skills and strategic planning expertise, working closely with Director and VP and mentoring team members.
• Ensures materials are client ready and applies thoughtful analysis to data-driven measurement reports.
• Practices INK’s motto of “be there before,” staying ahead of industry and digital trends, staying up to date on platform features and changes, anticipating client needs and opportunities, and sharing their insights generously with their teams and clients.
• Embodies INK values and culture and are committed to employee development.
• Manages 2-3 INKers through day-to-day coaching, regular check-ins, and performance reviews.
• May be part of the client services (CS) and media relations teams.
• Performs other related duties as required.

Skills and Qualifications

• 7+ years of full-time social media and/or digital experience
• Agency experience required (any amount)
• Direct paid social or paid search or programmatic experience required, both execution and strategy
• Direct organic social strategy and execution preferred
• Experience in B2B, especially tech and/or renewable energy
• Strong client relations skills and intuition
• Excellent writing skills, clear communicator
• Ability to organize and manage multiple client responsibilities
• Exposure and interest in managing and coaching
• Ability to learn and understand client industries and complex, technical topics
• Ability to work independently and collaboratively in a remote team setting

Starting Salary Range

$90,000+, commensurate with experience

Company Introduction

INK is a mid-sized marketing and public relations agency working with technology and energy companies that are cultivating a healthier planet, building a smarter, more inclusive economy, and empowering people to solve the world’s toughest challenges.

Our mission, good work with good people makes for a good life, starts with a commitment to continuous learning and a supportive culture. Every day, we aspire to do work we’re proud of, find new and better solutions, and evolve our thinking. We are a woman-owned business and an equal opportunity employer that welcomes everyone to the team. We strongly encourage people of color, LGBTQ+ and non-binary people, veterans, and individuals with disabilities to apply. We are a hybrid workplace (30% monthly time in office; 70% remote) with office destinations in Austin and Denver and a collaborative team spread across North America.

The INK agency experience is different by design. You will be part of an integrated communications team that unites public relations, content, digital, and other creative disciplines to generate bigger impact. You will enjoy a culture of flexibility and trust, with the autonomy to do your best work and the support of a team that has your back and holds each other accountable. You will work with clients who understand the value of communications and appreciate the unique partnership and perspective INK brings. Not only are you encouraged to participate in team building, new business, and generous holiday schedules and PTO, you are given time and support to do so. We fund peer-to-peer spot bonuses, a health and wellness program, and a highly competitive benefits package.

INK has wonnumerousindustry and best places to work awards, includingbeing named to the 2026PRNewsAgency Elite Top 120 and to Fast Company’s 2026 Best Workplaces for Innovators. Learn more at www.ink-co.com

Benefits

• Hybrid work environment from our Austin and Denver offices
• Flexible PTO with guidelines, generous holiday schedule, and early close Fridays at 2 pm in your time zone
• Top-notch paid medical (INK pays 75%), dental, vision and life insurance which start the first of the month after hire date
• A 401(k) retirement plan with 3% matching
• Twelve weeks paid parental leave
• Quarterly wellness stipend of $150
• Paid mobile phone service
• Quarterly volunteer days
• Bonus programs: new business, hiring referrals, annual tenure bonus
• Peer-to-peer rewards program
• Award-winning culture and supportive team environment that lives up to our mission of good work with good people makes for a good life

© 2026 INK Communications Co.

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