Sr. Manager, Digital Marketing at Get It - Executive Arcadia, CA

Get It - Executive; Arcadia (FL); Híbrido; USD 150.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible work-from-home options

Descripción de la vacante

Get It - Executive in Arcadia, CA is seeking a Sr. Manager, Digital Marketing to lead a hybrid full‑time team overseeing social media, CRM, website management, digital paid media, and delivery partnerships.

The role focuses on driving brand KPIs, guest engagement, and revenue growth. You will develop a comprehensive digital strategy, manage agencies, optimize campaigns across channels, and build data‑driven tracking and reporting to maximize ROI.

Formación

• Bachelor's degree in Marketing, Digital Media, or related field; MBA preferred.
• 10–12 years in digital marketing with leadership track, preferably in restaurant or F&B.
• Expertise in CRM, social media, SEO/SEM, digital ads, CMS, and analytics tools.
• Minimum of 6 years leading digital marketing teams on large initiatives.
• Exceptional communication, leadership and interpersonal skills.
• Passion for the restaurant industry, technology, and food culture.

Responsabilidades

• Develop and implement a comprehensive digital marketing strategy to drive brand engagement and revenue growth across multiple channels.
• Lead digital crisis management efforts to protect brand reputation online.
• Spearhead new digital initiatives, including data analytics platforms and content management systems.
• Manage creative and performance strategies for digital marketing campaigns across brand and local restaurant marketing efforts.
• Oversee the creation and execution of CRM strategies to boost guest retention, loyalty, and lifetime value.
• Collaborate with guest service teams to integrate customer feedback into digital marketing efforts.
• Optimize CRM tools to ensure maximum impact.
• Manage external agencies to execute and optimize paid media campaigns across digital channels, including search, display, social media, and programmatic advertising.
• Lead day‑to‑day operations of paid media campaigns, including content creation and campaign execution.
• Apply SEO best practices to enhance organic traffic and improve search rankings.
• Collaborate with digital agencies to update creative assets and improve the user experience on the website.
• Set growth goals and lead the social‑media strategy to drive performance and engagement.
• Develop and implement tracking and reporting systems to evaluate digital campaign success, ensuring maximum ROI.
• Work closely with the Marketing & Communications team to boost third‑party delivery partnerships and drive digital sales growth.
• Foster a data‑driven culture within the marketing team and agencies, ensuring analytics guide decision‑making.
• Mentor and lead team members, fostering creativity, collaboration, and continuous improvement.

Conocimientos

Digital marketing leadership

CRM tools

SEO/SEM

Analytics platforms

Team leadership

Paid media management

Educación

Bachelor's in Marketing

MBA preferred

Herramientas

Content Management Systems

Social media platforms

Programmatic advertising

E-commerce platforms

Descripción del empleo

Sr. Manager, Digital Marketing

Location: Arcadia, CA. This is a full‑time hybrid position overseeing social media, CRM, website management, digital paid media, and delivery partnerships. The role drives brand KPIs, guest engagement, and revenue growth.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy to drive brand engagement and revenue growth across multiple channels.
• Lead digital crisis management efforts to protect brand reputation online.
• Spearhead new digital initiatives, including data analytics platforms and content management systems.
• Manage creative and performance strategies for digital marketing campaigns across brand and local restaurant marketing efforts.
• Oversee the creation and execution of CRM strategies to boost guest retention, loyalty, and lifetime value.
• Collaborate with guest service teams to integrate customer feedback into digital marketing efforts.
• Optimize CRM tools to ensure maximum impact.
• Manage external agencies to execute and optimize paid media campaigns across digital channels, including search, display, social media, and programmatic advertising.
• Lead day‑to‑day operations of paid media campaigns, including content creation and campaign execution.
• Apply SEO best practices to enhance organic traffic and improve search rankings.
• Collaborate with digital agencies to update creative assets and improve the user experience on the website.
• Set growth goals and lead the social‑media strategy to drive performance and engagement.
• Develop and implement tracking and reporting systems to evaluate digital campaign success, ensuring maximum ROI.
• Work closely with the Marketing & Communications team to boost third‑party delivery partnerships and drive digital sales growth.
• Foster a data‑driven culture within the marketing team and agencies, ensuring analytics guide decision‑making.
• Mentor and lead team members, fostering creativity, collaboration, and continuous improvement.

Job Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field; an MBA or advanced degree is preferred.
• 10‑12 years of digital marketing experience, with a proven track record in management roles, preferably within the restaurant or food and beverage industry.
• Expertise in CRM tools, social media platforms, SEO/SEM, digital advertising, content management systems, and analytics tools. E‑commerce experience is a plus.
• Minimum of 6 years of experience leading digital marketing teams and driving large‑scale initiatives.
• Exceptional communication, leadership, and interpersonal skills.
• A passion for the restaurant industry, technology, and food culture.
• Highly motivated and able to thrive in a fast‑paced environment with competing priorities.

Key Competencies

• Situational adaptability
• Cultivates innovation
• Drives vision and purpose
• Attracts top talent
• Optimizes work processes

Additional Information

Flexible work‑from‑home options available. Applicants must be 18 years or older and eligible to work in the U.S. This job description is intended to convey information essential to understanding the scope of the role and is not an exhaustive list of duties. Employees may be required to perform additional tasks as needed.

Employment Type: Full‑Time
Salary: $150,000.00 – $180,000.00 Per Year