Senior Digital Marketing Lead: SEO & Website Content

Central Garden & Pet; Schaumburg (IL); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401k with company match

Paid vacation & holidays

Education Assistance

Employee referral bonus

On-site fitness center

Job summary

Central Garden & Pet is seeking a Sr. Manager, Digital Marketing, SEO & Website Content to drive search optimization and content across brand sites and eCommerce platforms. You will lead SEO strategy, oversee content enhancements, and measure digital performance against business goals.

The role sits in Schaumburg, IL or Phoenix, AZ with a hybrid work model. Four days in-office supports collaboration and learning.

Qualifications

• Bachelor’s degree required; 10+ years in digital marketing, incl. 5+ years in content/SEO roles.
• Experience leading website functionality/content load projects and migrations.
• CMS experience: Sitecore or WordPress; familiarity with marketing tech platforms.

Responsibilities

• Lead SEO across brand sites and eComm, monitor metrics, and guide optimization projects.
• Oversee website content management, asset deployment, and product data readiness.
• Collaborate with brand, digital, and development teams; manage agencies and vendors.

Skills

SEO strategy

Content marketing

Cross-functional collaboration

Project management

Data-driven decisions

Education

Bachelor’s degree

Tools

Sitecore

WordPress

HubSpot CRM

SEMrush

Job description

Central Garden & Pet is seeking a Sr. Manager, Digital Marketing, SEO & Website Content to drive search optimization and content across brand sites and eCommerce platforms. You will lead SEO strategy, oversee content enhancements, and measure digital performance against business goals.

The role sits in Schaumburg, IL or Phoenix, AZ with a hybrid work model. Four days in-office supports collaboration and learning.