Growth Marketing Lead - Multi-Brand Beauty & DTC

Beauty by Imagination (BBI); New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Health benefits

Job summary

A global haircare company is seeking a Manager of Performance Marketing in New York. In this role, you'll oversee creative development and growth experimentation across multiple digital channels for brands like Bio Ionic and Ouidad. Applicants should have 5-7 years of experience in performance marketing, particularly in the beauty sector. Strong analytical and creative skills are essential to optimize advertising campaigns and achieve high revenue targets. The position offers an opportunity to lead strategic initiatives in a fast-paced environment.

Qualifications

• 5-7 years of performance marketing experience in DTC e-commerce or consumer products industries.
• Experience in beauty, personal care, or hair care industry required.
• Proven track record managing substantial paid media budgets.

Responsibilities

• Lead performance marketing campaigns for multiple brands.
• Optimize paid advertising campaigns based on data-driven insights.
• Collaborate with brand marketing teams to ensure alignment on goals.

Skills

Performance marketing experience

Analytical skills

Creative strategy

Campaign management across digital channels

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Tools

Google Analytics 4

Excel/Google Sheets

Creative production tools (Canva, Adobe Creative Suite)

Performance advertising tools (Amazon Advertising, Google Ads)

Job description

A global haircare company is seeking a Manager of Performance Marketing in New York. In this role, you'll oversee creative development and growth experimentation across multiple digital channels for brands like Bio Ionic and Ouidad. Applicants should have 5-7 years of experience in performance marketing, particularly in the beauty sector. Strong analytical and creative skills are essential to optimize advertising campaigns and achieve high revenue targets. The position offers an opportunity to lead strategic initiatives in a fast-paced environment.