Sr. Digital Marketing Specialist

The Word & Brown Companies; Orange (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

The Word & Brown Companies seek a Senior Digital Marketing Specialist to lead cross-channel initiatives, including email campaigns, website content, social media, and analytics. The role emphasizes collaboration with UI/UX and digital teams to improve site performance.

Applicants should have 5+ years in HTML email coding, web content/SEO experience, and familiarity with CMS tools like WordPress. Proficiency with major design tools and social platforms is valued.

Qualifications

• Proven 5+ years coding HTML emails for marketing platforms.
• 5+ years editing web content, SEO, or website production.
• Experience with social media tools (Sprout Social, HootSuite, Radian6) and CMS.
• Strong knowledge of CMS/web platforms and analytics.
• Experience with paid search, display advertising or content marketing.

Responsibilities

• Execute email marketing campaigns to improve open rates and engagement.
• Develop and approve content for web maintenance projects and campaigns.
• Update website assets using WordPress and related CMS tools.
• Code/edit email assets using Photoshop and Dreamweaver for deployment.
• Prepare analytics reports highlighting KPI performance and channels.

Skills

HTML email coding

Web content editing

SEO

Paid search advertising

Display advertising

Content marketing

Social media management

CMS

Team collaboration

Microsoft Office

Education

BS or BA in marketing/communications/journalism or related field

Tools

Exact Target

StrongView

VerticalResponse

iContact

WordPress

Adobe Photoshop

Dreamweaver

Sprout Social

HootSuite

Radian6

Job description

The Senior Digital Marketing Specialist will be responsible for implementation and management of several cross channel digital Marketing initiatives for the Word & Brown Companies. Core job functions will include the coordination and execution of email marketing campaigns, website content updates, social media content management, website analytics reporting and website maintenance tasks.

Essential Functions:

• Execute email marketing campaign using email marketing software and related tools while working to increase open rates and content effectiveness.
• Provide content development, creative development, approvals and execution for web maintenance projects and digital marketing campaigns as needed.
• Utilize WordPress CMS platform to update website assets and content.
• Edit and code email marketing assets for campaign deployment using Adobe Photoshop and Dreamweaver for email platform deployment (Act-On, iContact)
• Prepare and present digital analytics reports highlighting site key performance indicators and overall digital channel performance.
• Manage social media content using social media management software.
• Utilize marketing automation tools to implement data-driven marketing campaigns
• Manage and priotize enterprise website project and site maintenance tasks
• Implement SEO, PPC and display campaign best practices.
• Support Digital and UI/UX teams overarching goal to optimize digital marketing campaigns to increase site traffic, maximize conversion rates and deliver outstanding user experiences.
• On-site regular attendance and punctuality are essential functions of the job.
• Performs other business tasks or functions as assigned.

Job Qualifications

Knowledge, Skills & Abilities Required:

• 5+ years of experience coding HTML emails for marketing releases using email platforms such as Exact Target, Strong View, Vertical Response, iContact, or other.
• 5+ years of experience with web content editing, SEO, or website production preferred.
• Knowledge of Sprout Social, HootSuite, Radian6, or similar social media tools.
• Strong understanding of digital media platforms including websites, blogs, and enterprise content management systems (CMS)
• Working knowledge of Microsoft Office products (Word, Excel, and PowerPoint) and Adobe Photoshop.
• Some experience thriving in active, collaborative team environments
• 5+ years of experience managing or optimizing paid search, display advertising, or content marketing campaigns.
• Qualified candidates must have some experience with SEO, web analytics, and social media. Previous digital project management experience is a strong plus.
• Previous digital agency or B2B/B2C marketing experience is also a plus.

Educational Requirements:

BS or BA degree in marketing, communications, journalism, or related fields. Or equivalent work experience.

Physical Requirements:

Must be able to sit for extended periods of time and occasional standing and walking. Must have adequate hearing for phone work. Vision requirements include close vision and the ability to adjust focus. Must be able to communicate effectively in English. Must be able to use a keyboard and other office equipment. Ability to lift up to 10 pounds occasionally. Working environment is stable and noise level is moderate.