Senior Digital Marketing Consultant: Paid Media & CRO Lead

Insight Global; Lenexa (KS); On-site; USD 60,000 - 90,000; Full time

Job summary

Insight Global seeks a Digital Marketing Consultant to own the full lifecycle of paid media campaigns across Meta and Google. You will manage 12–15 active campaigns, monitor performance, and optimize budgets while testing audiences, creative, and offers to drive lead quality and conversions.

You will communicate performance and strategic recommendations to clients in a clear, consultative manner and collaborate with cross-functional teams to align campaigns with goals.

Qualifications

• 2–4 years hands-on experience managing paid digital campaigns.
• Direct experience with Meta Ads Manager and Google Ads (build, launch, optimize).
• Proven ability to manage multiple campaigns (12–15+) simultaneously.
• Strong understanding of paid media strategy, audience targeting, creative testing, conversion tracking, and optimization.
• Experience analyzing performance data and making data-driven optimizations.
• Strong client-facing communication skills.
• Ability to explain digital marketing strategy clearly to clients.
• Highly organized, analytical, and detail-oriented.
• Customer-service mindset with ability to build trust with clients.
• Previous ad-agency experience.
• Experience with Google Analytics and Google Tag Manager.
• Prior client-facing role experience.
• Familiarity with email marketing tools (e.g., Snappy Kraken).
• Exposure to AI tools / automation workflows.
• Experience in financial services or regulated industries.

Responsibilities

• Own the full lifecycle of paid media campaigns across Meta and Google.
• Independently manage a portfolio of 12–15 campaigns.
• Monitor performance, pacing budgets, and test audiences and offers.
• Provide CRO recommendations to improve conversion rates.
• Communicate campaign performance and insights to clients.
• Collaborate cross-functionally with creative, sales, account management, and operations teams.
• Mentor junior team members and share best practices.
• Ensure campaigns follow compliance and industry guidelines.

Skills

Paid campaigns

Meta Ads Manager

Google Ads

Campaign management

Data analysis

Client-facing

Google Analytics

Google Tag Manager

Email marketing tools

AI tools exposure

Tools

Meta Ads Manager

Google Ads

Google Analytics

Google Tag Manager

Snappy Kraken

Job description

Insight Global seeks a Digital Marketing Consultant to own the full lifecycle of paid media campaigns across Meta and Google. You will manage 12–15 active campaigns, monitor performance, and optimize budgets while testing audiences, creative, and offers to drive lead quality and conversions.

You will communicate performance and strategic recommendations to clients in a clear, consultative manner and collaborate with cross-functional teams to align campaigns with goals.