Digital Marketing Consultant

Insight Global; Lenexa (KS); Presencial; USD 60.000 - 90.000; Jornada completa

Descripción de la vacante

Insight Global seeks a Digital Marketing Consultant to own the full lifecycle of paid media campaigns across Meta and Google. You will manage 12–15 active campaigns, monitor performance, and optimize budgets while testing audiences, creative, and offers to drive lead quality and conversions.

You will communicate performance and strategic recommendations to clients in a clear, consultative manner and collaborate with cross-functional teams to align campaigns with goals.

Formación

• 2–4 years hands-on experience managing paid digital campaigns.
• Direct experience with Meta Ads Manager and Google Ads (build, launch, optimize).
• Proven ability to manage multiple campaigns (12–15+) simultaneously.
• Strong understanding of paid media strategy, audience targeting, creative testing, conversion tracking, and optimization.
• Experience analyzing performance data and making data-driven optimizations.
• Strong client-facing communication skills.
• Ability to explain digital marketing strategy clearly to clients.
• Highly organized, analytical, and detail-oriented.
• Customer-service mindset with ability to build trust with clients.
• Previous ad-agency experience.
• Experience with Google Analytics and Google Tag Manager.
• Prior client-facing role experience.
• Familiarity with email marketing tools (e.g., Snappy Kraken).
• Exposure to AI tools / automation workflows.
• Experience in financial services or regulated industries.

Responsabilidades

• Own the full lifecycle of paid media campaigns across Meta and Google.
• Independently manage a portfolio of 12–15 campaigns.
• Monitor performance, pacing budgets, and test audiences and offers.
• Provide CRO recommendations to improve conversion rates.
• Communicate campaign performance and insights to clients.
• Collaborate cross-functionally with creative, sales, account management, and operations teams.
• Mentor junior team members and share best practices.
• Ensure campaigns follow compliance and industry guidelines.

Conocimientos

Paid campaigns

Meta Ads Manager

Google Ads

Campaign management

Data analysis

Client-facing

Google Analytics

Google Tag Manager

Email marketing tools

AI tools exposure

Herramientas

Meta Ads Manager

Google Ads

Google Analytics

Google Tag Manager

Snappy Kraken

Descripción del empleo

Job Description

Insight Global is seeking a Digital Marketing Consultant who owns the full lifecycle of paid media campaigns across Meta and Google, including building, launching, managing, and optimizing campaigns to drive lead quality, conversions, and return on ad spend. They independently manage a portfolio of 12–15 campaigns, monitoring performance, pacing budgets, and continuously testing audiences, creative, and offers to improve outcomes. This role is highly client-facing, requiring regular communication of campaign performance, insights, and strategic recommendations in a clear, consultative manner. They collaborate cross-functionally with creative, sales, account management, and operations teams to ensure campaigns align with advisor goals, while also evaluating landing pages and providing CRO recommendations to improve conversion rates. In addition, they act as a senior resource on the team by mentoring junior members, sharing best practices, and ensuring campaigns follow compliance and industry guidelines.

Skills and Requirements

• 2–4 years of hands‑on experience managing paid digital campaigns
• Direct experience with Meta Ads Manager and Google Ads (build, launch, optimize)
• Proven ability to manage multiple campaigns (12–15+) simultaneously
• Strong understanding of paid media strategy, audience targeting, creative testing, conversion tracking, and campaign optimization
• Experience analyzing performance data and making data‑driven optimizations
• Strong client‑facing communication skills
• Ability to explain digital marketing strategy clearly to clients
• Highly organized, analytical, and detail‑oriented
• Customer‑service mindset with ability to build trust with clients
• Previous ad‑agency experience
• Experience with Google Analytics and Google Tag Manager
• Prior client‑facing role experience
• Familiarity with email marketing tools (e.g., Snappy Kraken)
• Exposure to AI tools / automation workflows
• Experience in financial services or regulated industries

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [e-mail].