Senior Digital Marketing Analytics & Insights Lead

Standtogether; Arlington (VA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

6% 401(k) match with immediate vesting

Health & dental plans

Wellness and mental health support

Job summary

Stand Together is seeking a Senior Digital Marketing Analyst for the MarComms Team in Arlington, VA. You will drive data-driven decisions by designing measurement plans, conducting analyses, and delivering dashboards that connect insights to strategic outcomes across digital channels.

You will lead GA4 configuration and tag management, collaborate with content and campaigns teams, and mentor others in data interpretation to improve marketing performance and impact.

Qualifications

• Bachelor’s or advanced degree in marketing, data science, statistics, or related field.
• At least 6 years in digital/content marketing analytics, business intelligence, or similar roles.
• Proficiency with GA4, Google Ads, Bing, Tag Managers, and data visualization tools.
• Experience analyzing content performance across web, email, and social channels.
• Strong ability to translate data into clear, actionable insights for senior leadership.

Responsibilities

• Develop and execute analytic measurement plans across cross-media tactics for key initiatives.
• Conduct independent data analysis to answer critical business questions and tell data stories.
• Create reports and dashboards using multiple data sources to communicate trends and insights.
• Lead GA4 configuration, tag management, and data quality assurance across properties.
• Collaborate with stakeholders to optimize content, campaigns, and tactics based on insights.

Skills

Strategic Data Storyteller

Analytics Partner & Advisor

GA4 & Tag Manager expert

Independent & Organized

Excellent Communicator

Education

Bachelor’s or advanced degree in marketing, data science, statistics, or related field

Tools

Google Analytics 4

Google Tag Manager

Tableau

Looker

Snowflake / BigQuery

Iterable / HubSpot

Snowflake

Brandwatch / Meltwater

Salesforce / Segment

Job description

Stand Together is seeking a Senior Digital Marketing Analyst for the MarComms Team in Arlington, VA. You will drive data-driven decisions by designing measurement plans, conducting analyses, and delivering dashboards that connect insights to strategic outcomes across digital channels.

You will lead GA4 configuration and tag management, collaborate with content and campaigns teams, and mentor others in data interpretation to improve marketing performance and impact.