Senior Digital Marketing Analyst

J&L Marketing, Inc; Louisville (KY); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Louisville is seeking a Senior Digital Marketing Analyst who thrives on data and innovation. The role involves optimizing digital campaigns, providing analytical insights, and mentoring junior analysts. This position offers a remote work opportunity and a supportive culture focused on professional growth.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Company-Paid Life Insurance

Vacation and PTO

Holidays

401(k) with Company Match

Qualifications

• 3+ years of experience with Google Ads, Microsoft Ads, Google Analytics, and Meta Advertising.
• Google Ads Certifications required (Paid Search, Display, Discovery, Video, Shopping).

Responsibilities

• Manage and advise on Google Analytics, PowerBI, and other reporting tools.
• Conduct end-to-end analyses to identify key drivers of trends.
• Mentor and coach less experienced analysts.

Skills

Analytical Skills

Problem-Solving

Curiosity

Education

Bachelor’s degree in Marketing

Tools

Google Ads

Google Analytics

Microsoft Ads

Meta Advertising

Data Visualization Tools

Job description

We’re a team of talented and diverse individuals committed to making a positive impact in the world. Our teams are nimble and close-knit, spanning marketing, client services, sales, and IT, with a culture driven by innovation. Regardless of your role, your voice will be heard, and you will be empowered to grow both intellectually and professionally.

Open Positions:

Senior Digital Marketing Analyst

Location: Louisville, KY

At J&L Marketing, we create tools, digital campaigns, and events that enable businesses to maximize sales. We are proud to have achieved Google’s Highest Tier: Google Premier Status, awarded to only the top 3% of Ad Agencies nationwide.

We are seeking a Senior Digital Marketing Analyst who is data-loving, innovative, analytical, and capable of optimizing digital campaigns. The ideal candidate will provide first-class support to clients and colleagues and bring a forward-thinking approach to our team.

Responsibilities:

1. Manage and advise on Google Analytics, PowerBI, and other reporting tools to analyze data and identify opportunities for improvement.
2. Conduct end-to-end analyses to identify key drivers of trends, optimize digital marketing efforts, and deliver actionable recommendations.
3. Perform complex analyses and provide expert advice, ensuring timely and accurate information for data-driven decision making.
4. Guide stakeholders in crafting measurement strategies, KPIs, and product health metrics across multiple teams.
5. Engage stakeholders through storytelling that connects data insights to their objectives.
6. Mentor and coach less experienced analysts to develop their skills.

Qualifications:

1. Bachelor’s degree in Marketing, Advertising, or a related field, or equivalent professional experience.
2. 3+ years of experience with Google Ads, Microsoft Ads, Google Analytics, and Meta Advertising.
3. Expertise in data visualization tools.
4. Google Ads Certifications required (Paid Search, Display, Discovery, Video, Shopping).
5. Strong analytical skills, problem-solving ability, and curiosity.

Additional Information:

This position offers a remote work opportunity based on experience. Benefits include health, dental, vision, disability insurance, company-paid life insurance, vacation and PTO, holidays, a fun and professional atmosphere, and a 401(k) with company match.

Important Notice:

To protect against job scams, we only accept applications through our official website. We will never ask for money, personal information, or conduct interviews via text or email. If you suspect fraud, contact local authorities or the FBI’s Internet Crime Complaint Center.

Location & Compensation:

Location: Louisville, KY

Employment Type: Full-Time

Salary: $60,000 - $80,000 per year

Skill Level: Mid-Senior Level

Equal Opportunity Employer:

J-L Marketing provides equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, or genetics, complying with all applicable laws.