Senior Product Marketing Analyst

Airtm; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Senior Product Marketing Analyst, where you'll shape innovative marketing strategies for both B2C and B2B products. In this fully remote role, you'll analyze market trends and customer insights to drive growth and engagement. Collaborate with cross-functional teams to create impactful content and ensure consistent branding. If you're passionate about data-driven strategies and thrive in a dynamic start-up culture, this opportunity is perfect for you!

Qualifications

• 3+ years in Marketing or Strategy roles.
• Strong analytical, statistical, and quantitative skills.

Responsibilities

• Conduct market and product research to understand adoption and usage.
• Develop marketing strategies for product use cases and target segments.

Skills

Data Analysis

Market Research

B2B Strategy Development

B2C Strategy Development

SQL

Presentation Skills

Spreadsheet Skills

Analytical Skills

Statistical Skills

Communication Skills

Job description

About Airtm

Airtm believes in a world where people around the developing world are no longer limited by their local employment opportunities. We aim to create a world where those excluded from the global economy can unleash their potential. Our mission is to build an end-to-end financial infrastructure capable of supporting low-value cross-border payments.

Our solutions include:

1. Mass payment services for online marketplaces creating online work opportunities.
2. Wallet services for digital entrepreneurs collecting payments for online work.
3. The financial infrastructure connecting these services.

Position: Senior Product Marketing Analyst

We are seeking a Senior Product Marketing Analyst to join our team. In this role, you will shape marketing strategies for our B2C and B2B products, analyze market trends, gather customer insights, and develop data-driven strategies to foster growth and user engagement.

This is a dynamic, fully remote position requiring autonomy and multitasking skills within a start-up culture.

Responsibilities:

• Market and Product Research: Understand product adoption and usage, analyze customer behavior, conduct research, and identify competitor strategies and opportunities.
• B2B and B2C Strategy Development: Lead initiatives for product use cases, develop marketing strategies, define target segments, and drive customer conversion and retention.
• Data Analysis: Convert data into actionable insights, track KPIs, and report findings.
• Content Creation: Develop product messaging, value propositions, and sales collateral, ensuring consistent branding across channels.
• Cross-Functional Collaboration: Work with Marketing, Growth, Sales, Strategy, and Operations teams.

Required Skills & Experience:

• 3+ years in Marketing or Strategy roles.
• Advanced skills in spreadsheets, presentation, and SQL.
• Strong analytical, statistical, and quantitative skills.
• Intellectual curiosity and quick learning ability.

Preferred Qualifications:

• Familiarity with the financial industry.
• Fluent in Spanish and English.

Applicants must be based in South or Central America; applications from other locations will not be considered.