Senior Digital Marketing Analyst

J&L Marketing, Inc; Louisville (KY); On-site; USD 60,000 - 80,000; Full time

Job summary

Join a dynamic team as a Senior Digital Marketing Analyst, where your passion for data and digital marketing will shine. In this role, you will leverage your expertise in Google Analytics and Ads to optimize campaigns and provide actionable insights. You'll work collaboratively in a supportive environment that values innovation and professional growth. This is an exciting opportunity to make a significant impact while mentoring less experienced analysts. If you're ready to take your career to the next level in a company that prioritizes your development, this position is for you!

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Company Paid Life Insurance

401k With Company Match

Vacation and PTO

Sick Time

Seven Observed Holidays

Qualifications

• 3+ years of experience with Google Analytics and Ads.
• Strong analytical skills and problem-solving abilities.

Responsibilities

• Manage Google Analytics and reporting tools for insights.
• Perform end-to-end analyses to drive marketing efficiencies.

Skills

Google Analytics

Google Ads

Meta Advertising

Data Visualization Tools

Analytical Thinking

Problem Solving

Education

Bachelor’s degree in Marketing

Equivalent professional experience

Tools

PowerBI

Google Ads Certifications

Job description

We’re a team of talented and diverse individuals who strive to make a positive impact in the world. Our teams are nimble and close-knit. From marketing to client services, to sales and IT, our culture is driven by innovation. No matter what role you have, you will be heard. You will be a key team member and be empowered to grow intellectually and professionally.

Open Positions:

Senior Digital Marketing Analyst

Senior Digital Marketing Analyst

Louisville, KY

At J&L Marketing we create tools, digital campaigns, and events that enable businesses to maximize sales. J&L Marketing was recently awarded Google’s Highest tier: Google Premier Status. This accomplishment is earned by only the country's top 3% of Ad Agencies. J&L Marketing is seeking a Senior Digital Marketing Analyst to join our team who listens intently, concepts quickly, creates with a purpose, executes with thoroughness, and analyzes data like a scholar.

Our ideal Senior Digital Marketing Analyst loves data and can innovate, analyze, and optimize digital campaigns while providing first-class support to our clients and colleagues. We are looking for talented, motivated, and highly collaborative individuals to bring expertise and a forward-thinking approach to our team.

To be successful as a senior digital marketing analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. A top-notch senior digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team while leading and mentoring other analysts.

Senior Digital Marketing Analyst Responsibilities:

• Manage and act as key advisor on Google Analytics, PowerBI, and other reporting tools to analyze and identify opportunities for improvements.
• Perform end-to-end analyses that identify key drivers of emerging trends to drive digital marketing efficiencies and optimizations and deliver actionable next step recommendations to partners.
• Perform complex, comprehensive analyses and provide expert advice on various topics, while providing timely and accurate information to key stakeholders to fuel data-driven decisions.
• Provide guidance and recommendations for success measures, KPI strategy, and product health measures across multiple product teams.
• Guide stakeholders in crafting a measurement strategy for their area and support their analytics needs to enable data-driven decision making.
• Engage stakeholders through storytelling that connects the data collected to the stakeholder objectives, told in a concise organized fashion.
• Mentor, coach, and encourage less senior analysts to advance their skillsets and competencies.
• Must be able to perform the essential job functions of this position with or without reasonable accommodation.

Senior Digital Marketing Analyst Qualifications:

• Bachelor’s degree in Marketing, Advertising, or a related field is required (equivalent professional experience may be considered in place of a degree).
• 3+ years of Google Ads and Microsoft Ads experience.
• 3+ years of Google Analytics experience.
• 3+ years of Meta Advertising experience.
• Expert using data visualization tools.
• Google Ads Certifications required
  • Paid Search
  • Display
  • Discovery
  • Video
  • Shopping
• Strong analytical thinker, driven problem solver, and a curiosity to understand the why as well as the what.
• Remote Work Opportunity Will Be Considered Based On Experience.
• Health, Dental, Vision, and Disability Insurance.
• Company Paid Life Insurance.
• Vacation, PTO, Sick Time, and Seven Observed Holidays.
• Fun and Professional atmosphere.
• 401k With Company Match.

Please Note:

With job scams on the rise, we want to ensure your safety and make sure you are not giving your information to a fraudulent company. We will never ask you interview questions through text or email, ask you for money or personal information, or offer you a position without first conducting an official interview. The only way to apply for this position is directly through this job posting. If we see a fit, someone from our team will contact you by email to discuss the next steps for the interview process.

To ensure that you are communicating about a legitimate job opportunity at J&L Marketing, you are encouraged to apply directly through our website. J&L Marketing, Inc. will not be held liable or responsible for any claims, losses, damages, or expenses resulting from job recruiting scams. If you believe you are a victim of fraud resulting from a job recruiting scam, please contact your local authorities and/or the FBI through the Internet Crime Complaint Center at: https://www.ic3.gov/.

Details

Location: Louisville, KY
Employment Type: Full-Time
Salary: $60000 - $80000 /per year
Skill Level: Mid-Senior Level

J&L Marketing provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, J&L Marketing complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.