Senior Digital Growth Marketer — PLG, ABM & B2B

CRUSOE; Seattle (WA); On-site; USD 160,000 - 190,000; Full time

Benefits offered by this job

Industry competitive pay

Restricted Stock Units

Health insurance options

Employer contributions to HSA

Paid Parental Leave

Life insurance

401(k) with 4% match

Generous PTO

Cell phone reimbursement

Tuition reimbursement

commuting benefit

Job summary

Crusoe is seeking a Senior Digital Marketing Manager to own the strategy and execution of digital marketing channels, driving lead generation, brand awareness, and lifecycle marketing. You will manage paid media, email, webinars, PLG, ABM, and cross‑functional collaboration to deliver measurable growth.

You are data‑driven, capable of building dashboards, running experiments, and scaling programs across partners and product, sales, and operations.

Qualifications

• 7+ years of digital marketing experience in B2B environments.
• Deep expertise in paid media, marketing automation, CRM, and analytics tools.
• Ability to balance strategic vision with hands‑on execution in a high‑growth, fast‑paced environment.
• Strong content and creative leadership, scalable demand generation programs.
• Excellent analytical skills and data‑driven decision making.
• Proven ability to communicate performance results to executives.
• Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
• Experience managing agencies or vendors.
• Comfort with ambiguity and tackling both strategic and tactical work.

Responsibilities

• Own strategy, execution, and optimization of integrated digital marketing campaigns across paid ads, email, webinars, and other channels.
• Manage relationships with lead generation partners and vendors to maximize budget efficiency.
• Implement and scale PLG motion driving self‑serve signups and product revenue.
• Develop and implement an ABM strategy to drive pipeline growth and brand engagement among key accounts.
• Build dashboards and run A/B tests to improve conversion rates and ROI.
• Collaborate with product, sales, design, and operations to align marketing with revenue goals.
• Lead a culture of testing and uncover new digital opportunities.

Skills

Digital marketing strategy

Paid media

Marketing automation

CRM Salesforce

Analytics

Cross-functional collaboration

B2B marketing

Leadership

Education

Bachelor’s degree in Marketing or related field

MBA a plus

Tools

Google Ads

LinkedIn Ads

Meta Ads

X Ads

Marketo

Salesforce

Google Analytics

Sigma

Job description

Crusoe is seeking a Senior Digital Marketing Manager to own the strategy and execution of digital marketing channels, driving lead generation, brand awareness, and lifecycle marketing. You will manage paid media, email, webinars, PLG, ABM, and cross‑functional collaboration to deliver measurable growth.

You are data‑driven, capable of building dashboards, running experiments, and scaling programs across partners and product, sales, and operations.