Hybrid Digital Paid Media Analyst: Strategy & Optimization

Travel + Leisure Co.; Orlando (FL); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with employer match

Wellness program

Employee Assistance Program

Job summary

Travel + Leisure Co. is seeking a Digital Paid Media Analyst to support paid search, social, programmatic and video campaigns across our brands. You will partner with marketing, analytics, and creative teams to optimize performance and drive member acquisition, bookings and brand awareness.

This is a hybrid Orlando role reporting to the Manager, Digital Paid Media. Required are a bachelor’s degree and certifications in Google Ads, Bing Ads, and Analytics; 2–5+ years in paid media with agency

Qualifications

• Bachelor’s degree required.
• Google Ads, Bing Ads, and Analytics certification preferred.
• Experience across paid search, social, display, and video campaigns.
• Strong analytical and reporting abilities.

Responsibilities

• Support strategy implementation and day-to-day execution of paid media programs.
• Launch and optimize campaigns across search, social, programmatic, and video.
• Collaborate with marketing, analytics, and creative teams to drive KPI.
• Monitor campaigns, adjust pacing, and optimize performance.
• Conduct audits and ensure brand safety and accuracy of tagging.

Skills

Paid media

Campaign optimization

Analytics

Cross-functional collaboration

Communication

Attention to detail

Fast-paced environment

Education

Bachelor’s degree

Tools

Google Ads

Microsoft Bing Ads

SA360

The Trade Desk

DoubleClick

Sizmek

Google Analytics

Job description

Travel + Leisure Co. is seeking a Digital Paid Media Analyst to support paid search, social, programmatic and video campaigns across our brands. You will partner with marketing, analytics, and creative teams to optimize performance and drive member acquisition, bookings and brand awareness.

This is a hybrid Orlando role reporting to the Manager, Digital Paid Media. Required are a bachelor’s degree and certifications in Google Ads, Bing Ads, and Analytics; 2–5+ years in paid media with agency