Digital Engagement Manager

ISHE; Washington, Northern (District of Columbia, KY); Hybrid; USD 110,000 - 150,000; Full time

Job summary

SEPA is seeking a strategic, data-informed Digital Engagement Manager to shape how the organization connects with audiences through targeted digital campaigns and personalized outreach.

This role leads enterprise email, digital notifications, and marketing automation, collaborating with Membership, Programs and Events, and External Communications to ensure campaigns align with SEPA’s master narrative and priorities.

Qualifications

• 5+ years in email marketing, lifecycle marketing, marketing automation, or digital communications.
• Experience mapping member journeys and building automated email sequences.
• Strong digital copywriting and editing for persuasive, short-form content.
• Experience with Salesforce Marketing Cloud Account Engagement (Pardot) or Salesforce Marketing Cloud.
• Knowledge of CAN-SPAM and GDPR privacy compliance.
• Strategies across multi-channel environments including email, SMS, and app notifications.
• Excellent project management and cross-functional collaboration.
• Energy industry experience is a plus.

Responsibilities

• Own marketing automation operations for Pardot and Salesforce Marketing Cloud.
• Create segmented, targeted outreach lists in Salesforce and Fonteva.
• Manage production and deployment of email communications with testing workflows.
• Collaborate with External Communications to align outreach across channels.
• Design and deploy automated nurture sequences for member recruitment, onboarding and retention.
• Plan lifecycle content for events to drive registrations and engagement.
• Track engagement metrics, maintain a centralized dashboard, and provide data-driven insights.

Skills

5+ years in email marketing, lifecycle

Mapping member journeys

Digital copywriting

Marketing automation platforms

Multi-channel marketing

Project management

Cross-functional collaboration

Energy industry interest

Tools

Salesforce Marketing Cloud (Pardot)

Salesforce Marketing Cloud

Fonteva

Job description

About SEPA

The Smart Electric Power Alliance (SEPA) is a nonprofit 501(c)(3) organization dedicated to accelerating the transformation of the electric power system to deliver clean, affordable, and resilient energy for all. Operating at the intersection of technology, policy, and programs, SEPA convenes, educates, and collaborates with a diverse community of utilities, regulators, policymakers, technology providers, and advocates to address the most pressing challenges in the clean energy transition.

Through its thought leadership, convenings, and trusted analysis, SEPA helps its members navigate change and implement solutions that advance the energy system of the future. Guided by its 2025–2030 Strategic Plan, SEPA’s work focuses on three core priorities:

• Grid – Strengthening and modernizing the distribution grid to make it more flexible, resilient, and equitable.
• Growth – Enabling utilities and partners to meet rising demand cleanly, efficiently, and affordably.
• Globe – Sharing best practices and innovations from across the nation and around the world to accelerate progress.

With nearly 1,000 member organizations, SEPA serves as a neutral, collaborative platform that drives progress through education, connection, and shared action—helping the energy industry realize a future that works for everyone.

Job Description

SEPA is seeking a strategic, data-informed, and collaborative Digital Engagement Manager to shape how the organization connects with its audiences through targeted digital campaigns and personalized outreach. This role is ideal for a proactive marketer who blends data-driven campaign strategy and knowledge of lifecycle marketing best practices, with strong writing skills to create meaningful digital experiences for our members. Serving as the primary manager for our enterprise email, digital notifications, and marketing automation platforms, this position collaborates closely with our Membership, Program and Events, and External Communications teams to create engaging, targeted communications. The ideal candidate is a natural problem solver who partners cross-departmentally to turn audience data into high-impact and engaging digital campaigns that advance SEPA's strategic priorities.

This position reports to the Director, Marketing Strategy & Engagement and works in lockstep with internal teams across Membership, Programs and Events, and External Communications to ensure all digital outreach and automated campaigns align with SEPA’s master narrative and messaging priorities.

Responsibilities and Key Impact Areas

Marketing Automation Operations & Data Governance

• Serve as the primary marketing owner for our marketing automation tools, including Salesforce Marketing Cloud Account Engagement (Pardot) and Salesforce Marketing Cloud, collaborating directly with our internal IT team and Salesforce administrator to align data streams, maintain high deliverability standards, and monitor domain health.
• Create segmented, targeted outreach lists within Salesforce and Fonteva based on member type, user behavior, and interest-based categories to shift from broadcast sends to personalized, segmented sends.
• Manage the production and deployment of email communications, establishing high-quality standards and comprehensive testing workflows to ensure all lifecycle and email communications go out on time, on message, and without error.
• Collaborate with the External Communications team to ensure all external outreach across marketing and communications are strategically aligned.

Digital Campaign Copywriting & Messaging

• Craft engaging copy across email subject lines, body copy, and calls-to-action that communicate SEPA’s unique value, deepen member participation, increase resource downloads, and boost event attendance.
• Draft concise, high-impact copy for short-form digital channels, including event reminders, SMS alerts, and in-app or digital notifications.
• Test and experiment with new email formats and interactive elements, collaborating cross-functionally and with designers to improve communication performance within brand guidelines.

Member + Event Lifecycle & Performance Analytics

• Member Journey Automation: Partner with the membership team to design and deploy targeted automated nurture sequences that support member recruitment, new member acquisition, and prospective members, as well as re-engagement campaigns to support member retention.
• Programs & Events: Create, schedule, and execute automated, engagement-driven email sequences to drive event registrations and interest for flagship in-person and digital convenings, including RE+, Energy Evolution Summit, Fact Finding Missions, and SEPA digital offerings.
• Build and execute full-lifecycle pre-, during-, and post-event engagement content strategies to maximize attendee retention, navigate participant experiences on-site, and provide continued value post-event, using email, in-app notifications, and SMS.
• Track platform engagement metrics, maintain a centralized reporting dashboard, and generate actionable insights on campaign performance to deliver data-driven recommendations.

• 5+ years of progressive professional experience in email marketing, lifecycle marketing, marketing automation, or digital communications.
• Hands-on experience mapping member journeys, building automated email sequences, and driving multi-channel B2B event recruitment and promotional campaigns.
• Strong digital copywriting, editing, and communication skills, with a proven ability to write persuasive, short-form copy that motivates audiences to take action, register for events, or download resources.
• Demonstrated experience working inside marketing automation platforms. Experience with Salesforce, including Marketing Cloud Account Engagement (Pardot) or Salesforce Marketing Cloud is preferred.
• Strong understanding of digital marketing best practices, including audience list management, basic HTML template editing, deliverability standards, and privacy compliance including CAN-SPAM and GDPR.
• Experience creating strategies across multi-channel environments, including email platforms, SMS and app notifications.
• Excellent project management skills, with a proven ability to manage complex cross-functional workflows, maintain strict quality control and deliver high-quality work under tight deadlines.
• Strong collaborative communication and interpersonal skills, with experience partnering across complex internal and remote teams to coordinate workflows and achieve shared organizational results.
• Passion for clean energy or experience in the energy industry is a plus.

Our Culture

At SEPA, culture isn’t something we declare—it’s something we live. We are building a Culture for Everyone: a workplace where people from all backgrounds can thrive, grow, and contribute to a mission that matters. SEPA prioritizes diversity within its workforce and across the energy industry. We recognize that a diverse and inclusive workforce drives innovation, creativity, and better decision-making. SEPA aims to create a welcoming and equitable environment for all individuals, regardless of their background, race, gender, age, sexual orientation, or ability.

ADA Requirements and Disclaimer

This position description generally indicates the nature and levels of work, knowledge, skills, abilities and other essential functions as covered under the Americans with Disabilities Act expected of an incumbent. This role requires the ability to use standard office equipment and learn new software applications as necessary. This is a largely sedentary role; however, some traveling may be required. This position description is not designed to cover a comprehensive listing of activities, duties or responsibilities required of an incumbent. An incumbent may be asked to perform other duties as required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.