Strategic Digital Engagement & Campaign Lead

Colorado Psychiatric; Washington, Northern (District of Columbia, KY); Hybrid; USD 80,000 - 115,000; Full time

Job summary

SEPA is seeking a strategic, data-informed Digital Engagement Manager to shape how the organization connects with its audiences through targeted digital campaigns and personalized outreach.

You will manage email, push, SMS, and in-app notifications, collaborating across teams to ensure campaigns align with SEPA's master narrative and priorities. This role emphasizes data-driven decisions and cross-functional partnership in a nonprofit setting.

Qualifications

• 5+ years of progressive experience in email marketing, lifecycle marketing, marketing automation, or digital communications.
• Hands-on experience mapping member journeys and building automated email sequences.
• Strong digital copywriting and concise, action-oriented communication.
• Experience with marketing automation platforms, preferably Salesforce Marketing Cloud and Pardot.
• Understanding of CAN-SPAM and GDPR compliance and multi-channel strategy.
• Excellent project management and cross-functional collaboration skills.

Responsibilities

• Own marketing automation tools like Pardot and Salesforce Marketing Cloud plus data governance.
• Create segmented, targeted outreach lists based on member type and behavior.
• Manage production and deployment of email communications with quality testing.
• Partner with External Communications to align outreach and messaging.
• Design automated nurture sequences for recruitment, acquisition, and retention.
• Plan event-driven campaigns to drive registrations and engagement.
• Track analytics, maintain dashboards, and provide data-driven recommendations.

Skills

Email marketing

Lifecycle marketing

Marketing automation

Digital copywriting

Project management

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

Pardot

Fonteva

Job description

SEPA is seeking a strategic, data-informed Digital Engagement Manager to shape how the organization connects with its audiences through targeted digital campaigns and personalized outreach.

You will manage email, push, SMS, and in-app notifications, collaborating across teams to ensure campaigns align with SEPA's master narrative and priorities. This role emphasizes data-driven decisions and cross-functional partnership in a nonprofit setting.