Senior Digital Demand Gen Leader — Security

OneSpan Inc.; United States; On-site; USD 160,000 - 175,000; Full time

Job summary

OneSpan seeks a Senior Manager, Digital Demand Generation to lead digital pipeline for the Security business. You’ll own paid media strategy, sponsorships, campaign orchestration, experimentation and measurement to build a scalable demand engine.

You’ll partner with Product Marketing, Content, Marketing Operations and Sales to align audiences, assets and offers, translating strategy into channel plans and conversion paths.

Qualifications

• 7+ years in B2B digital/demand generation with enterprise SaaS experience.
• Proven track record managing paid digital media and channel mix.
• Experience driving pipeline and revenue through integrated campaigns.

Responsibilities

• Lead paid digital strategy and execution across search, social, display/programmatic, retargeting, content syndication and other channels.
• Own digital sponsorships with industry publications, associations and third parties.
• Manage digital media budget and reallocate based on performance and pipeline contribution.

Skills

B2B digital/demand generation

Enterprise SaaS experience

Paid digital media strategy

Analytics & optimization

Tools

Google Ads

LinkedIn Campaign Manager

Salesforce

Marketing Automation

Web Analytics

Business Intelligence

Job description

OneSpan seeks a Senior Manager, Digital Demand Generation to lead digital pipeline for the Security business. You’ll own paid media strategy, sponsorships, campaign orchestration, experimentation and measurement to build a scalable demand engine.

You’ll partner with Product Marketing, Content, Marketing Operations and Sales to align audiences, assets and offers, translating strategy into channel plans and conversion paths.