Senior Digital Creative Manager - Lead Ecommerce Content

Lowe's; Mooresville (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Lowe’s is seeking a Senior Manager, Digital Creative at its Mooresville headquarters. You will lead a blended team of creative professionals to translate strategy into executable digital content and experiences across Lowes.com.

You’ll partner with Marketing, Engagement and Technology to drive customer engagement, optimize workflows, and deliver best-in-class creative solutions that strengthen brand affinity and commerce performance.

Qualifications

• Bachelor’s degree in Business, English, Design, Marketing, Finance or related field or equivalent years of experience in lieu of education requirement.

Responsibilities

• Builds, develops, and coaches a mid-size blended team of leaders and highly specialized individual contributors, focusing on creative excellence, preparing them for growth and advancement while actively recruiting, selecting, and hiring top talent to fill any creative voids within the team.
• Oversees the broad day-to-day execution of creative production as well as new creative concepts, manages the implementation of mid-to-large-scale projects and programs, and engages regularly with senior leadership to align on priorities and outcomes.
• Develops and implements the execution of creative strategies aligned with Digital Creative vision and goals, optimizing digital commerce on Lowes.com while championing creative excellence and ensuring seamless customer experiences within their defined business area.
• Collaborates with Marketing, Merchandising, and Technology leaders, as well as cross-functional teams, to develop and implement go-to-market strategies that elevate the look, feel, and experience of Lowe’s digital properties, effectively navigating complex situations and fostering strong relationships across all levels of the organization.
• Establishes the implementation strategy for integrating new technology into day-to-day creative production and execution, collaborating with Product Management teams to ensure tools are effectively implemented to optimize workflows and align with business objectives.
• Ensures that work executed aligns with established forecasts, operational goals, and budgets by collaborating with Engagement, Pricing and Promotions, and other teams to support enterprise-led and online-exclusive business initiatives.
• Develops a strategic execution plan aligned with the operational vision, leveraging performance data, customer behaviors, and competitive benchmarking to refine creative strategies and enhance the DIY consumer site experience.
• Engages with creative managers to identify operational workflow gaps and implements process improvements to optimize workflows, ensuring effective and accurate execution of business requests.

Skills

Team leadership

Creative direction

Digital commerce

Strategy development

Education

Bachelor’s degree in Business/Marketing/Design

Job description

Lowe’s is seeking a Senior Manager, Digital Creative at its Mooresville headquarters. You will lead a blended team of creative professionals to translate strategy into executable digital content and experiences across Lowes.com.

You’ll partner with Marketing, Engagement and Technology to drive customer engagement, optimize workflows, and deliver best-in-class creative solutions that strengthen brand affinity and commerce performance.