Senior Digital Content Strategy Lead

The Digital Asset Management Consortium, Inc.; Marlborough (MA); On-site; USD 120,000 - 190,000; Full time

Job summary

Cytiva seeks a Senior Manager to shape and execute digital content strategy for the flagship cytiva.com site. You'll craft customer‑centric, digital‑first content that drives engagement and conversions, reflecting the brand voice.

This on‑site role sits on the Brand Marketing team in Marlborough, MA and partners across teams to optimize content, governance, and performance. Success requires growth mindset, curiosity, and ability to evolve governance and best practices that enhance customer

Qualifications

• Experience developing B2B web content strategies that align customer needs with business goals.
• Ability to lead cross-functional teams and manage complex content initiatives.
• Strong analytical skills to translate data into actionable recommendations.

Responsibilities

• Develop content strategies aligned with brand identity and business goals across digital assets.
• Create and optimize content to improve UX, drive traffic, and support lead generation.
• Collaborate with marketing, product, sales, UI/UX, writers and customer service teams for messaging alignment.
• Analyze content performance using web analytics and apply insights to governance best practices.
• Stay current on SEO trends and emerging technologies to enhance content effectiveness.

Skills

Digital content strategy

Leadership

Content governance

Web analytics

Cross-functional collaboration

SEO basics

Education

Bachelor’s degree in digital marketing/communications

Tools

CMS platforms

HTML/CSS

Job description

Cytiva seeks a Senior Manager to shape and execute digital content strategy for the flagship cytiva.com site. You'll craft customer‑centric, digital‑first content that drives engagement and conversions, reflecting the brand voice.

This on‑site role sits on the Brand Marketing team in Marlborough, MA and partners across teams to optimize content, governance, and performance. Success requires growth mindset, curiosity, and ability to evolve governance and best practices that enhance customer