Content Marketing Lead — Growth Content & SEO

Cotiviti; United States; On-site; USD 85,000 - 105,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) savings plan

Paid family leave

9 paid holidays per year

PTO 17-27 days per year

Job summary

Cotiviti is seeking a Content Marketing Manager to oversee development of marketing content across blogs, website copy, emails, and collateral. You will collaborate with product marketing, operations, and SMEs to produce high-quality content that drives growth.

The role emphasizes content creation, SEO support, and maintaining brand voice while mentoring junior writers and ensuring cross-functional alignment.

Qualifications

• Bachelor’s degree in Marketing or related field, or equivalent experience.
• 5 years’ content development experience, preferably in healthcare.
• Reliable, driven, and able to deliver high-quality work under deadlines.
• Excellent written and verbal communication skills.
• Strong problem-solving, independent judgment, and solution-oriented thinking.

Responsibilities

• Write content for marketing assets such as blogs, landing pages, emails, white papers, eBooks, case studies, and advertisements.
• Interview and develop relationships with SMEs throughout organization to develop new content assets.
• Collaborate with product marketing managers to update content reflecting metrics, proof points, and differentiators.
• Assist in developing marketing campaign strategies in collaboration with supervisor and product marketing managers.
• Assist with SEO and social media content creation and management as needed.
• Manage review process for content and ensure sign-off before publication.
• Ensure content conforms to style guide and brand voice.
• Audit and manage website and blog content for freshness and SEO.
• Perform peer reviews of content drafted by other writers.
• Mentor more junior team members in developing writing skills.

Skills

Written and verbal communication

Collaboration across levels

Problem-solving

Judgment and discretion

Learning agility

Critical thinking

Strategic thinking

Education

Bachelor’s degree in Marketing or related field

Job description

Cotiviti is seeking a Content Marketing Manager to oversee development of marketing content across blogs, website copy, emails, and collateral. You will collaborate with product marketing, operations, and SMEs to produce high-quality content that drives growth.

The role emphasizes content creation, SEO support, and maintaining brand voice while mentoring junior writers and ensuring cross-functional alignment.