Senior Digital Growth & Content Lead (Hybrid)

Noctrix Health, Inc.; Pleasanton (CA); Hybrid; USD 130,000 - 150,000; Full time

Job summary

Noctrix Health, Inc. is seeking an experienced Senior Digital Content & Growth Marketing Manager to own our digital presence and performance marketing efforts from our Pleasanton HQ. This role blends strategy, content, and growth optimization to drive awareness and high-quality leads.

In a fast-paced startup environment, you will manage digital platforms, campaigns, and analytics, collaborating with product, clinical, regulatory, and sales teams to scale our consumer-focused wearable therapies.

Qualifications

• 5+ years of experience in digital marketing, content strategy, or growth marketing roles
• Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree a plus
• Proven success leading digital and growth initiatives in consumer, technology, or healthcare industries
• Strong understanding of digital ecosystems, including paid media, social platforms, CRM/email automation, analytics, and website management
• Demonstrated ability to design and optimize full‑funnel growth strategies
• Exceptional analytical, project management, and communication skills
• Experience managing external agencies and vendors
• A self‑starter with a strategic mindset and a roll‑up‑your‑sleeves attitude

Responsibilities

• Own all digital platforms including websites, digital ads, and social media channels
• Lead the implementation of digital content strategy, ensuring cohesive brand storytelling across all platforms
• Oversee digital campaign development, execution, and optimization to drive brand awareness and lead generation
• Manage email automation workflows and ensure seamless connectivity across platforms for an efficient and robust digital lead journey
• Compile, analyze, and report digital metrics and performance to senior leadership to guide strategy and investment decisions
• Identify and evaluate new marketing opportunities and emerging digital channels to drive audience growth and conversion
• Develop and execute growth strategies that accelerate brand visibility, engagement, and lead generation

Skills

Digital marketing

Growth marketing

Content strategy

Campaign management

Analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Email automation

CRM

Web analytics

Social media platforms

Job description

Noctrix Health, Inc. is seeking an experienced Senior Digital Content & Growth Marketing Manager to own our digital presence and performance marketing efforts from our Pleasanton HQ. This role blends strategy, content, and growth optimization to drive awareness and high-quality leads.

In a fast-paced startup environment, you will manage digital platforms, campaigns, and analytics, collaborating with product, clinical, regulatory, and sales teams to scale our consumer-focused wearable therapies.