Digital Content Strategy Lead

Cytiva

Marlborough (MA)

On-site

USD 135,000 - 145,000

Full time

14 days+

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Benefits offered by this job

Health insurance

401(k)

Paid time off

Job summary

Cytiva in Marlborough, MA, is seeking a Senior Manager, Digital Content Strategy, on-site on the Brand Marketing team. You will shape and execute customer-centric, digital-first content to enhance user experience and drive engagement, conversions, and long-term value.

Reporting to the Director, Digital Content Strategy, you’ll translate data into strategic recommendations. This role requires a Bachelor’s degree in digital marketing or related field, and experience across international teams in

Qualifications

Extensive experience developing and executing content strategy, digital marketing initiatives, and B2B web content programs.
Ability to lead people, processes, and cross-functional projects while improving workflows.
Experience in global and matrixed environments with regulatory considerations.

Responsibilities

Develop content strategies aligned with brand identity, customer needs, and business goals.
Create and optimize digital content to improve user experience and lead generation.
Collaborate with marketing, product, sales, UX writers, and customer service teams.
Analyze content performance using web analytics and translate insights into strategy.
Stay updated on SEO best practices and emerging technologies.