Public-Sector Digital Content & Growth Lead

CATALIS; United States; On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k) plan with matching

Paid parental leave

Employee Assistance Program (EAP)

Udemy courses access

Job summary

Catalis is seeking a Digital Content Manager in the United States to own content strategy, SEO, and website experience. You will collaborate with a technical web developer contractor to implement enhancements and optimize user experience for public‑sector audiences.

You will drive content across blogs, pages, and campaigns, leveraging AI tools for insights and maintaining editorial standards while aligning with GTM initiatives and revenue impact.

Qualifications

• 5+ years in digital content, content marketing, or SEO roles.
• Strong expertise in content strategy, SEO, and website management.
• Experience in B2G, public sector, or regulated industries a plus.
• Experience using AI tools to scale content workflows and insights.
• Experience with conversion rate optimization (CRO) and performance‑driven content.
• Strong writing, editing, and storytelling skills.
• Ability to align content to business outcomes and revenue impact.
• Proven ability to work cross‑functionally across marketing, sales, and technical teams.

Responsibilities

• Own and evolve the content strategy aligned to business goals, vertical priorities, and GTM initiatives.
• Develop and manage the editorial calendar across blogs, website, social, press releases, and campaign content.
• Partner with Vertical Marketing Leads to translate positioning, use cases, and launches into audience‑ready content.
• Align content priorities with Demand Generation and Sales needs across long, multi‑touch government buying cycles.
• Leverage AI tools to identify content gaps, trends, and scale content production.
• Own the company blog, including topic ideation, writing, editing, and publishing.
• Develop thought leadership content around government trends, compliance, policy impacts, and mission outcomes.
• Balance AI‑assisted content creation with strong editorial oversight.
• Collaborate with internal SMEs and external contributors.

Skills

Content strategy

SEO

Website management

AI tools usage

CRO

Writing & editing

Cross-functional collaboration

Tools

WordPress/WooCommerce/Webflow/Sitecore

Job description

Catalis is seeking a Digital Content Manager in the United States to own content strategy, SEO, and website experience. You will collaborate with a technical web developer contractor to implement enhancements and optimize user experience for public‑sector audiences.

You will drive content across blogs, pages, and campaigns, leveraging AI tools for insights and maintaining editorial standards while aligning with GTM initiatives and revenue impact.