Senior Digital Content Strategist & Campaign Lead

Citizens; Westwood (MA); Hybrid; USD 80.000 - 133.000; Vollzeit

Benefits dieser Stelle

Medical coverage

Dental coverage

Vision coverage

Retirement benefits

Flexible work

Education reimbursement

Wellness programs

Paid time off

Zusammenfassung

Citizens is seeking a Senior Digital Content Management Partner to develop and execute integrated content and campaign strategies across the student banking journey. This role blends content marketing, social strategy, and emerging AI-driven capabilities for modular content and cross-channel orchestration.

Reporting to the AVP, Consumer Digital Content Manager, you will lead multi-channel campaigns, translate business goals into messaging, and ensure content is campaign-driven, compliant, and

Qualifikationen

• 5-7 years of experience in digital content, content marketing, or social media strategy.
• Proven experience leading integrated, multi-channel campaigns.
• Experience working in cross-functional, matrixed environments.
• Strong background in content strategy, editorial planning, and SEO.
• Experience with social media strategy and platform-specific content development.
• Familiarity with digital analytics tools such as Adobe Analytics.
• Ability to translate performance data into actionable insights.
• Vendor/agency management experience a plus.

Aufgaben

• Lead development of integrated, multi-channel campaign strategies across business priorities, seasonal moments, and real-time relevance opportunities.
• Translate business goals into messaging frameworks, content plans, and activation strategies across owned, social, and partner channels.
• Partner with marketing, social, paid media, and creative teams to execute campaigns end-to-end.
• Develop and guide social-first content strategies aligned to student audience behaviors and platform best practices.
• Lead audience-first content strategy and editorial planning across the student journey.
• Ensure content aligns to SEO best practices, customer needs, and financial education priorities.
• Identify opportunities to evolve content into reusable, modular components to support scale and personalization.
• Support optimization of content for both traditional search and emerging LLM-driven discovery.
• Act as a central partner across pods and business lines to ensure content consistency across distributed teams and channels.
• Monitor and report on performance using KPIs such as app starts, conversions, and engagement metrics.
• Leverage analytics insights to inform campaign optimization and future content strategies.
• Ensure all content meets legal, risk, and compliance requirements and supports audit readiness.
• Support and improve content workflows, campaign planning processes, and cross-team coordination.
• Supports project management/coordination roles as needed and additional responsibilities as assigned by the AVP, Consumer Digital Content Manager.

Kenntnisse

Digital content strategy

Campaign management

Social media strategy

SEO

Cross-functional collaboration

Analytics (Adobe Analytics)

Ausbildung

Bachelor's Degree or equivalent work experience

Tools

Content management systems

Jobbeschreibung

Citizens is seeking a Senior Digital Content Management Partner to develop and execute integrated content and campaign strategies across the student banking journey. This role blends content marketing, social strategy, and emerging AI-driven capabilities for modular content and cross-channel orchestration.

Reporting to the AVP, Consumer Digital Content Manager, you will lead multi-channel campaigns, translate business goals into messaging, and ensure content is campaign-driven, compliant, and