Senior Digital Content Partner

Citizens Bank; Westwood (MA); Hybrid; USD 80,000 - 133,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vision coverage

Retirement benefits

Flexible work arrangements

Education reimbursement

Wellness programs

Job summary

Citizens Bank is seeking a Senior Digital Content Management Partner responsible for driving content and campaign strategies focused on student banking. This role emphasizes collaboration across teams to ensure the delivery of engaging digital content that meets compliance and marketing needs.

The ideal candidate will have significant experience in digital content and strategy, strong analytical skills, and the ability to thrive in a fast-paced environment. The position offers a hybrid work schedule with competitive salaries and comprehensive benefits.

Qualifications

• 5-7 years of experience in digital content, content marketing, or social media strategy.
• Proven experience leading integrated, multi-channel campaigns.
• Experience working in cross-functional, matrixed environments.

Responsibilities

• Lead development of integrated, multi-channel campaign strategies.
• Translate business goals into messaging frameworks and content plans.
• Develop and guide social-first content strategies aligned to student behaviors.

Skills

Digital content

Content marketing

Social media strategy

Content strategy

SEO

Stakeholder management

Project management

Education

Bachelor's Degree or equivalent work experience

Tools

Adobe Analytics

Job description

Description

The Senior Digital Content Management Partner is responsible for developing and executing integrated content and campaign strategies that drive awareness, engagement, and conversion across the student banking journey.

This role combines traditional content marketing and campaign development, social media strategy and activation, and emerging capabilities in modular content, LLM optimization, and cross-channel orchestration.

Reporting to the Consumer Digital Content Manager, the position serves as a strategic partner to Student Banking and cross-functional teams, ensuring content is campaign-driven and performance-oriented, audience-relevant across key student segments, consistent and compliant across distributed channels, and increasingly structured for future AI-driven discovery.

Primary responsibilities include

• Lead development of integrated, multi-channel campaign strategies across business priorities, seasonal moments, and real-time relevance opportunities
• Translate business goals into messaging frameworks, content plans, and activation strategies across owned, social, and partner channels
• Partner with marketing, social, paid media, and creative teams to execute campaigns end-to-end
• Develop and guide social-first content strategies aligned to student audience behaviors and platform best practices
• Lead audience-first content strategy and editorial planning across the student journey
• Ensure content aligns to SEO best practices, customer needs, and financial education priorities
• Identify opportunities to evolve content into reusable, modular components to support scale and personalization
• Support optimization of content for both traditional search and emerging LLM-driven discovery
• Act as a central partner across pods and business lines to ensure content consistency across distributed teams and channels
• Monitor and report on performance using KPIs such as app starts, conversions, and engagement metrics
• Leverage analytics insights to inform campaign optimization and future content strategies
• Ensure all content meets legal, risk, and compliance requirements and supports audit readiness
• Support and improve content workflows, campaign planning processes, and cross-team coordination
• Supports project management/coordination roles as needed and additional responsibilities as assigned by the AVP, Consumer Digital Content Manager.

Qualifications

• 5-7 years of experience in digital content, content marketing, or social media strategy
• Proven experience leading integrated, multi-channel campaigns
• Experience working in cross-functional, matrixed environments
• Strong background in content strategy, editorial planning, and SEO
• Experience with social media strategy and platform-specific content development
• Familiarity with digital analytics tools such as Adobe Analytics
• Ability to translate performance data into actionable insights
• Strong collaboration and stakeholder management skills
• Experience in financial services or a regulated industry preferred
• Familiarity with modular content, personalization strategies, and emerging AI/LLM trends a plus
• Vendor/agency management experience a plus
• Ability to work in fast paced environment and successfully manage multiple large projects at once

Education

Bachelor's Degree or equivalent work experience.

Hours and Schedule

Hours: 40

Schedule Monday-Friday 8-5 Hybrid in Boston MA, New York, NY, or Pittsburgh, PA office 4 days 1 day remote

Pay Transparency

The salary range for this position is $80,000-$133,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens' paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, https://jobs.citizensbank.com/benefits .

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.