Global Content Strategy Lead — Banking & Partnerships

Publicis Groupe

Boston (MA)

On-site

USD 160,000 - 245,000

Full time

7 days ago

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Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401k plan

Paid time off

Job summary

Digitas, a Publicis Groupe agency, seeks a VP/Group Director, Content Strategy to lead content strategy for a global banking client. Translate business and brand needs into relevant content, shape briefs and frameworks, and guide content across campaigns, always-on programs, sports partnerships, and innovative projects.

You will mentor a team of strategists and collaborate with Brand Strategy, Social, Creative, Media, Data and Tech to ensure work connects to customer needs and business

Qualifications

10+ years of experience in content, digital, social, brand or integrated strategy.
Experience developing content strategies and programs for major brands.
Ability to connect content to brand and business objectives.
Strong client leadership and mentorship skills.

Responsibilities

Lead day-to-day content strategy across a diverse portfolio, including major campaigns and partnerships.
Translate business and audience needs into clear content strategies, briefs and plans.
Guide content development across digital, social, search, and media touchpoints.
Mentor and develop content strategists and collaborate with cross-functional teams.

Skills

Content strategy

Brand integration

Audience analysis

Leadership

Client management

Strategic storytelling

Cross-functional collaboration

Job description

You will mentor a team of strategists and collaborate with Brand Strategy, Social, Creative, Media, Data and Tech to ensure work connects to customer needs and business

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